YU redefines the flagship norms with the launch of its new device YUNICORN


YU completed its successful one year and became the No. 1 online smartphone brand by selling more than 2 million handsets.Today it announced the launch of its most awaited smartphone – YUNICORN, the flagship for 2016. The new smartphone is a complete amalgamation of compelling hardware and software capabilities to provide an unmatched smartphone experiencethat is unparalleled in the category. Priced at a compelling tag of Rs. 12, 999/- YUNICORNwill be exclusively available on Flipkart, the first sale for which is scheduled on 7th June- 2 PM onwards.


On the hardware front, the YUNICORN is packed with the might of a 5.5 inch Full HD display, a Mediatek Helio P10 processor, 4GB RAM, a fingerprint scanner (at the front), 4000 mAh battery, 13MP rear camera and 5MP front camera and a lot more to target the consumers who are looking for a seamless smartphone experience backed with an impeccable design language.


A true performance powerhouse, YUNICORN will have the upgraded version of AROUND YU, which is integrated platform to provide basic services with just a right swipe on the device. With Around, users will not have to juggle between multiple apps and can directly access services such as food, travel (Flights, Buses, Trains and Hotels), Shopping, cabs, cricket, News and Weather. The ease will get enhanced as the service comes integrated with a native wallet-UDIO for the first time.


Although the internal memory is 32 GB, but in order to give more storage, YU has partnered with MiMedia to give unlimited storage through its social Cloud. It will power the smartphone’s native phone gallery and provide users new and unique features.


A stunning device in metal, the YUNICORN is a head turner which represents style and premium looks. It follows the YU’s design philosophy that exhibits a seamlessly blended body design, embodying strength, with an all metal back giving the device stunning looks through meticulous craftsmanship. The build gets enhanced with special Rose Gold edition giving the device the most iconic look ever. Infused with magnesium, the metallic back looks better with use and will not fade away like other devices.


YUNICORN is exclusively available on Flipkart from 7th June 2 PM onwards and registrations begin today at 2 PM.

Previous articleSophos Introduces Enterprise Malware Removal Tool
Next articlePNY Opens Booth with Special Theme at Computex 2016
MOBILITY INDIA Bureau: If you have an interesting article/experience/case study related to the ICT industry to share, please send us at editors@roymediative.com