Ziox is a leading name in the Indian telecom fraternity, and a pioneer of modern-day electronic gadgets ranging from consumer goods, mobile accessories, smart televisions, appliances and much more.
During an exclusive interaction with Mr. Deepak Kabu, CEO, Ziox talks in detail regarding the fast-growing mobile accessory industry, how the brand is equipped to create value addition to handle business substantially, and the future roadmap.
Ziox has been a very good mobile brand and has a strong brand recall in the market, hence when clubbing it along with the robust distribution strategy surely will create a mark. Until last year Ziox saw a dramatic change in the trade selling pattern, almost a shift of 10-15% from unorganised to organised, this is opening up rooms for brands like Ziox to flourish in the market.
Brand Strategy
Ziox plans to introduce premium range of products in every category. It has a network in each and every corner of India where it plans to introduce products which are value for money.
Ziox has chosen to focus on their core businesses such as smart gadgets and lifestyle accessories. The growth in the young working population has also fuelled market growth to a great extent in recent times. Changing outlook of the consumer group has also influenced the market growth. Increasing quality and features of smartphones with decreasing prices have led to an increase in the number of consumers for the product, which eventually increases the demand for safety and security of the phones as the consumer in modern times is less bothered to go the extra mile to keep their phone safe, trendy, and vogue.
Focus on Make in India
As the initiative of Make in India is growing, the demand for affordable technology is growing as well. The brand has taken steps towards Make in India, plans to encash and leverage the benefits of the same in their in-house brand Ziox.
It is planning to create an indigenous ecosystem in the field of electronics manufacturing so that companies in the supply chain network can relocate from their current business bases in China, Vietnam and Taiwan, to promote India as a hardware manufacturing nation.
For a long time, the burn rate has been the talk of the town, for the brand, it’s going to be the earn rate. This will become possible because of a breakthrough strategy wherein plans are on to pass on the Make In India benefits to the end consumer and gain the market share at the earliest.
Focus on Online space
Ziox has collaborated with leading online marketplaces such as Amazon, Snapdeal, and Flipkart to reach the masses. Apart from being available online, it has a robust supply chain network which enables it to distribute its products all over India with the different distribution levels.
There is a huge vacant space in the offline market, wherein majority of the brands either have shifted their focus to D2C or there are players who are playing in the unorganised sector. Brands like Ziox who have got a huge potential, are still unexplored. The brand calls it Ziox 2.0 as they now plan to expand their portfolio to hearables, wearables, home audio, power and other IOT categories as well.
Mr. Deepak says, “With technology advancement on a rising spree, we are updating the product range with the right mix of modern-day technologies and plan to introduce a range of products in almost all categories. We are launching different smart gadgets and lifestyle accessories. We have a network in each and every corner of India where we plan to introduce products which are value for money. ”
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