Mr Achin Gupta, Country Head, Zoook India

ZOOOK Offers Future-Ready Mobile Accessories Deliver Superior User-Experience

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ZOOOK, is a leading mobile accessories brand, with a strong presence across online and offline trade channels – retail stores, direct dealer channels, and e-commerce websites across the world. In an exclusive with Mobility magazine, Mr Achin Gupta, Country Head, Zoook India, explains the trends, their product, and marketing strategies, and new launches.

Q. What are your key focus areas?

We feel that personal audio like earphones, headphones, TWS, and soundbars will dominate the market in the coming years. Apart from that, Alexa-based speakers are also expected to be in high demand. 2.1 soundbars with HDMI arc, which offer great output and a theatre-like experience at home, are also expected to be among the ruling trends of 2021. All ZOOOK’S products are designed through art inspiration and imagination. With this focus, ZOOOK brings innovative and creative products that decor our surroundings and add fun to our life. 

Q. What impact did pandemic have on your company? 

The advent of the pandemic was a blow to businesses across different verticals, but it also gave the opportunity to ascertain new demands of the covid-hit era. There were initial hiccups, but then we learnt to manage and strike a balance between the new opportunities, demand, and supply. Now the situation seems to be improving and we plan to come back to normal within a few months. 

Q. How do you motivate the partners?

For us partners are the most important part and we have always nurtured the best relationships with our partners. At Zoook, we take special care of the channel partners. During pandemic, we had arranged for vaccination for all our partners so that they are safe. We have also distributed oxymeters, oxygen, and other medical facilities. 

Q. What reasons have propelled the success of your brand? Which of your product segment has the maximum sales?

ZOOOK is specialized in high-end designing, manufacturing, and marketing innovative consumer electronic products. ZOOOK branded products are not merely decorative, they are an expression of distinctive living culture. The devices which are used for work from Home (WFH) like webcam, wifi have generated the maximum traction. Our after-sales service stands apart from that of others.  ZOOOK tries to bring out innovative and creative products that decor your surroundings and add fun to your life.

Q. What are the new technological innovations Zoook is bringing to users?

Recently, ZOOOK has introduced ZOOOK Blade, a wireless gaming mouse, to add to the gaming experience of young and vibrant Indians. The company, which is a leader in high-performance gear for gamers, boasts of superior performance and exquisite appearance. Along with ergonomic shape, the mouse has been engineered to be ultra-light for superior agility & control besides a rubber scroll wheel and skin-friendly surface.

Zook also has introduced a complete innovative range of multi-purpose Type-C hubs including C-HD4K – Type C to HDMi Adapter, C-Hub i4 CompuMate – Multi-Point Adapter for type C devices, C-Hub i5 CompuMate – 5 in 1 USB C Hub, C-Hub i8 Compumate – MultiPoint Adaptor for Type-C Devices and C-L1000 – USB C to Gigabit Ethernet Adaptor.

The company had unveiled the future karaoke party experience with its new Rocker Thunder Bolt Bluetooth party speaker with True Wireless Stereo ready feature. Equipped with the latest Bluetooth v5.0 technology, the portable yet dynamic looking speaker lets users stream their favorite playlist without any hassles. The 30 W high-power output party speaker comes with a wireless microphone to get the party started instantly. Adding to the party feel is its energizing looks, dynamic LED lighting on the front and flashing DJ lights.

Q. What are your future plans?

In the coming years, we plan to offer best technological innovations to the customers, and we are sure that we would continue to grow.


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