Zupee is one of the fastest growing Indian online gaming companies with 95% market share in the Indian gaming sector’s largest sector – casual & boardgame segment. Zupee offers ‘games of skill’, in which a player’s skill, knowledge, attention, experience, and capabilities are crucial to success.
During an exclusive interaction with Mobility Magazine, Ms. Jyoti Gupta, VP-Engineering at Zupee discusses about the inception of the brand, its policies, role of technology and the road ahead.
Q1. Define the role of technology used in Zupee?
As a skill-based online gaming platform operating in real money gaming (RMG) space, Zupee is deeply rooted in technology, utilizing consumer behaviour and neuroscience to shape our product offerings. At Zupee, we harness the power of technology in the right direction to bring moments of joy to the daily lives of our players. To achieve this, we have deployed state-of-the-art technological solutions, encompassing advanced game design, cutting-edge programming techniques, machine learning algorithms, fintech-driven innovations, and the capabilities of cloud computing. Leveraging a secure private cloud tool on Amazon Web Services (AWS), we ensure the delivery of reliable, scalable, and innovative gameplay experiences to our valued players.
At Zupee, our games are meticulously controlled by a highly scalable and robust backend server system, a critical aspect in developing real money games and fostering unwavering customer trust. Additionally, we have developed a sophisticated game analysis engine to solve for collusion; further enhancing the overall user experience and upholding a secure gaming environment.
Q2. How Zupee’s USP different from other casual and board games/counterparts?
At Zupee, the company’s USP lies in transforming the casual and board games everyone has played. Our vision is to offer everyday users with moments of joy through a purposeful form of entertainment. The true essence of Zupee’s games resides not only in their capacity to transport you back to your childhood but also in their ability to cultivate strong family connections. The product portfolio of Zupee extends beyond mere games, it serves as a testament to the shared culture fabric that unites us all.
By being the first ones to augment culturally relevant games and by inducing skill elements to the childhood favouritegames, we aim to make gaming not only fun, but also which helps a player upskill. Our games heavily rely on the user’s skills, for instance, Ludo Supreme, for unlike traditional Ludo games, all four tokens are available to play from the start, eliminating the need to wait for specific dice rolls. This feature allows users to strategize and make calculated moves, rather than relying solely on chance.
From the classic charm of ‘Ludo Supreme’ to the tactical finesse of ‘Snakes and Ladders Plus,’ Zupee has them all. But that’s not all, we ‘ve even thrown in the exhilarating ‘Trump Card Mania’ to add a sprinkle of excitement to the mix. Our games include both ‘free-to-play’ and ‘pay-to-play’ options with ticket size as low as 1/- rupee. Zupee games are designed to be short, engaging and can be enjoyed in shorter durations, typically requiring just a quick break of 8 to 10 minutes.
What also sets Zupee apart from the rest is our commitment to inclusivity. By offering gender-neutral games, we create an environment where players of all backgrounds can feel welcome and celebrated. It’s a refreshing approach that sets the stage for a more inclusive gaming landscape.
Q3. Amidst the fast-paced growth of the digital landscape, what measures is Zupee implementing to tackle security and privacy concerns related to user data?
We at Zupee prioritize customer data security and have made significant investments in this area. Only users above the age of 18 are allowed to play, and the rules are clearly explained before each game to promote player education and fair play.
We have developed machine-learning models to detect any anomalies in the system and have implemented transparency measures by obtaining players’ consent for personal information during registration, such as phone number, email ID, name, and location. To ensure the security of user information, Zupee employs a 360-degree security system. This includes encryption measures, restricted access to data servers, and device management tools. They also utilize firewalls, anti-virus software, and anti-spyware to safeguard data from potential threats.
Moreover, we take player protection seriously and employ various responsible measures. We have obtained RNG (Random Number Generator) certification to ensure fair gameplay.
Users are offered a secure payment and withdrawal system with multiple options such as UPI, wallets, credit/debit cards, and net banking. To ensure secure transactions, Zupee has partnered with respected fintech leaders like Razorpay, and Cashfree. Most Importantly, Zupee does not store users’ financial payment information, guaranteeing privacy and security in this regard.
Q4. Define the target audience and how Zupee leverages technology and innovation?
Our target audience at Zupee are smartphone users aged 18 and above, who have basic internet accessibility and a fondness for playing games. Our portfolio of skill-based casual and board games appeals to a wide audience due to its mass appeal and popularity. India is a significant market for us, and we aim to cater to every tier of the country by creating games that can be enjoyed by the entire nation.
Zupee, being a technology-focused company, has a track record of pioneering the adoption of the latest and innovative technologies in the market. We are actively exploring ways to integrate machine learning and artificial intelligence into our products, leveraging cryptographic algorithms to ensure fair gameplay. Additionally, we are exploring the potential of cloud computing, serverless technologies, and 3D game design. Our goal is to continuously experiment and innovate with these technologies to elevate the player experience and enhance the design of real money games.
Q5. What are the opportunities in the gaming sector in India?
The gaming market has risen to become one of the most lucrative industries in the world, thanks to the rising smartphone penetration, improved internet connectivity, and affordable data plans. India, with its vibrant culture and diverse population, has become a hotbed of opportunity in the gaming sector. As the sun rises on this exhilarating industry, the stage is set for game developers, companies & investors to make their mark.
Enter the realm of casual games, the superheroes of the Indian gaming scene. These games provide quick, easy, and engaging gameplay experiences that cater to the preferences of a wide range of players. With such a massive demand for casual games, developers and companies have a golden opportunity to create captivating experiences that will leave players hooked.
The gaming industry in India is not just about entertainment. It’s about innovation, imagination, and endless possibilities. From the thrill of competitive tournaments to the immersive worlds of virtual reality and augmented reality, the Indian gaming landscape is brimming with huge potential.
I hold a positive outlook on the future of the Indian gaming sector, as there are numerous promising prospects. With the recent regulatory clarity in this burgeoning industry, along with the promotion of responsible gaming initiatives, there will be a surge in investments and significant market growth.
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com roy@roymediative.com, 9811346846/9625243429.
