COAIwelcomes India’s 5G network slicing launch, marking a significant step toward advanced digital infrastructure and global telecom leadership.
“We welcome the introduction of 5G network slicing capabilities in India, marking an important milestone in the evolution of next-generation digital infrastructure.
Network slicing is a cutting-edge 5G technology that has already been launched in markets such as the United States, Singapore, China, and parts of Europe. We are delighted that one of our operators has now brought this innovation to India, reflecting the rapid progress of the country’s telecom ecosystem. It is equally encouraging to see India catching up with the world’s most advanced digital economies in adopting such transformative technologies.
With continued innovation and investment, we look forward to India not just keeping pace, but emerging as a global leader in advanced 5G capabilities.”
Ai+ Smartphone officially unveiled the Nova2 Neo and Nova2 Pro, the newest additions to its flagship Nova2 series. The devices mark the next phase of expansion for a series that has quickly become one of the brand’s strongest consumer success stories.
The announcement follows the remarkable response to the Nova2 and Nova2 Ultra, both of which witnessed strong demand and rapid sell-outs, reinforcing the Nova2 Series and further expanding the lineup with a fresh blend of style, performance, and user-first innovation, continuing Ai+ smartphone’s vision of building a smarter and more connected digital ecosystem for Indian consumers.
Mr. Madhav Sheth, CEO, Ai+ Smartphone
Commenting on the expansion, Mr. Madhav Sheth, CEO, Ai+ Smartphone said, “The response to the Nova 2 Series exceeded our expectations and validated a very simple belief for us that consumers today want devices that are not only powerful, but also expressive, accessible, and built around real-life usage. Nova 2 Neo and Nova 2 Pro are a natural extension of that journey. One expands access, the other raises capability, but both stay true to what Nova stands for. We’re excited for users to experience what comes next.”
With Nova 2 Neo and Nova 2 Pro, Ai+ smartphone is now extending that proposition further by creating a more complete smartphone portfolio that serves distinct user needs while remaining rooted in the brand’s larger vision of accessible, design-first technology.
The Nova 2 Neo is positioned as the smart entry into the Nova experience designed to bring the core Nova experience, thoughtful design, everyday usability, and trusted performance to a wider audience, staying true to the series’ promise of accessible, meaningful technology.
The Nova 2 Pro, on the other hand, is built for those who demand more, sharper experiences, stronger performance, and a device that reflects their ambitions, all without stepping into flagship pricing.
Ai+ smartphone is expected to reveal additional details in the coming weeks.
itel, one of the leading electronics brands famous for democratizing technology for millions of Indians, has recently launched the sensational A100 Pro smartphone. With its standout design creating buzz everywhere, it has emerged as the perfect blend of durability, style, and affordability. The A100 Pro smartphone is equipped with military grade certification(MIL-STD-810H), providing unbeatable durability and peace of mind for users. Equipped with Ultralink, it will provide connectivity even where there is no network connectivity. The A100 Pro smartphone are available with 3+5* GB RAM and 64GB ROM. With a huge consumer baseof 15Cr+ customers, retail presence in more than1.3 Lakh retail outlets and 1000+ service centres. Despite increase in global memory prices, it isavailable at justRs. 8999, making it the only brand under 10K that provides such a premium design smartphone. itel also provides a free screen replacement within 100 days – ensuring unparalleled product quality & reliability only provided by itel in India.
Mr. Arijeet Talapatra, CEO of itel India
Commenting on the launch, Mr. Arijeet Talapatra, CEO of itel Indiasaid, “itel has always been the leader in pioneering durable, reliable and affordable products for millions of Indians. This latest launch of A100 Pro is a continuation of that legacy. With its captivating design & colours backed by strong military grade build, this smartphone is an ode to India’s vibrant cultural heritage. The latest CMR Durability Index reinforces what our users already know – itel is the most durable and reliable mobile brand under 10K.”
The latest Cyber Media Research (CMR) report on The Rising Role of Durability, Reliability, and Affordability in India’s Device Market has demonstrated strong all-round performance of itel – securing impressive scores of 0.65 in feature phones and 0.86 in smartphones – highest in the segment. Additionally, 85% of consumers feel they get great value for money, 81% associate itel with strength and durability, 79% appreciate its design, and 74% consider it a trustworthy and reliable brand.
At the heart of the itel A100 Pro lies a stunning 6.6-inch 90Hz HD+ display, complemented by immersive DTS-powered sound technology – engineered to captivate the senses with vibrant colours, crisp clarity, and ultra-smooth visuals. The addition of an intuitive Dynamic Bar keeps users effortlessly connected with battery status, calls, notifications, and more without interruption. Photography enthusiasts will love the 8MP rear camera, enhanced with advanced image Processing resulting in vivid and vibrant images. The A100 Pro also features an IR blaster, making it easy to control TVs, air conditioners, and other electronic appliances remotely.
Powered by an octa-core UnisocT7100 Processor and Android 15 Go – the A100 Proensures seamless multitasking, smooth gaming, and effortless video calls. For security and ease of access, the A100 Pro comes equipped with face unlock and a side-mounted fingerprint sensor, offering both Protection and convenience. Packed with a large 5000 mAh battery and 10W charger, the device ensures all-day performance. This smartphone is available in iconic colours of Comet Orange, Cloud White and Black.
HMD India announced a landmark milestone in India’s feature phone market, with its Nokia branded feature phones and HMD feature phones together emerging as the highest-ever recorded share for the brand portfolio in India.
According to IDC Q1 2026 data, the combined HMD & Nokia feature phone portfolio recorded an industry-leading 47.2% market share by value and 32.7% market share by volume. In a defining moment for the company’s independent growth journey, HMD branded feature phones achieved a remarkable standalone performance within just 18 months of brand launch in India, clocking 16.8% value share and 13.5% volume share in the feature phone segment a milestone that reflects the brand’s rapidly accelerating consumer acceptance and market momentum.
Mr. Ravi Kunwar, CEO and VP, HMD India and APAC
Commenting on the milestone, Mr. Ravi Kunwar, CEO and VP, HMD India and APAC said, “This milestone goes beyond market leadership, it reflects the growing trust Indian consumers are placing in HMD Ias a future-focused, human-first mobile technology company. Achieving this scale within just 18 months in one of the world’s most competitive mobile markets is a strong validation of our long-term vision and execution strategy. At HMD, we are focused on building a more meaningful and responsible technology ecosystem through trusted innovation, digital accessibility, localized experiences, and safer technology choices for Indian consumers. Our upcoming launches, including the HMD Vibe 2 5G launching on Flipkart unique, represent the next phase of HMD’s growth journey in India bringing smarter, AI-led, and more contextually relevant mobile experiences to consumers. India remains one of our most strategic global markets, and we remain committed to driving long-term innovation and inclusive digital growth across the country.”
The achievement underscores HMD India’s aggressive expansion strategy, deep retail penetration, consumer-first innovation approach, and continued commitment towards strengthening India’s evolving digital and mobile ecosystem. The company has been strategically focused on building a portfolio that combines trust, durability, accessibility, digital inclusion, and localized innovation for Indian consumers across urban and Bharat markets.
Over the last year, HMD has significantly strengthened its presence across India through a sharper omnichannel strategy, enhanced manufacturing and distribution capability, and an expanding portfolio spanning feature phones, smartphones, family-safe devices, and locally relevant technology experiences.
Reflecting the growing demand for reliable and value-driven mobile experiences among Indian consumers, this milestone further reinforces HMD’s ambition of becoming one of India’s most influential mobile technology brands. As the country’s digital landscape continues to evolve rapidly, HMD remains focused on accelerating investments across AI-led innovation, digital trust, manufacturing partnerships, and consumer-centric technologies playing a key role in shaping the next phase of India’s connected and inclusive digital future.
HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. and a global leader in connected automotive technologies, announced the appointment of Shekhar Datta as Sales Management Leader, Consumer Audio India. Based in Gurugram, Datta reports to Philippe Rinckenberger, Sales Management Global Market. In this role, he will lead the next phase of growth for HARMAN’s Consumer Audio business in India.
With over 15 years of experience scaling consumer businesses in India, Datta brings deep expertise in consumer electronics, premium omnichannel sales and market expansion. He has held leadership positions at OYO, Ola (Weddingz.in), Amazon India, Cummins India and Johnson & Johnson (Bangladesh).
“Shekhar’s proven track record in driving growth across diverse consumer sectors makes him the ideal leader to accelerate our Consumer Audio momentum in India,” said Mr. Philippe Rinckenberger, Sales Management Global Market, HARMAN. “His strategic vision and execution skills will strengthen our market presence and deliver exceptional experiences for Indian consumers.”
“I am thrilled to join HARMAN at this exciting juncture and lead the charge for our Consumer Audio growth in India,” said Mr. Shekhar Datta, Sales Management Leader, Consumer Audio India. “Drawing on my experience in premium consumer electronics and omnichannel strategies, I look forward to expanding HARMAN’s footprint and bringing innovative audio solutions to music lovers across the country.”
Datta holds a PGDM from the Indian Institute of Management, Kozhikode, and a Bachelor of Commerce from the University of Calcutta.
U&i, one of India’s most trusted and popular lifestyle tech accessories brands, has announced the launch of new products under its Entry Star Series – Entry Star 156 ANC Neckband, the versatile Entry Star 172 Powerbank, and a powerful trio of car chargers including the Entry Star 159 (165W), Entry Star 165 (145W), and Entry Star 168 (65W). The latest additions to the Entry Star Series are designed to combine style, convenience, and high-performance technology, catering to the growing demand for reliable audio and fast-charging solutions among modern consumers.
The newly launched Entry Star lineup caters to the evolving needs of today’s digitally connected users by offering a blend of immersive audio, dependable portable power, and high-speed in-car charging solutions. From the ANC-enabled Entry Star 156 Neckband and the compact yet powerful Entry Star 172 Powerbank to the ultra-fast Entry Star car chargers, the range is built to enhance convenience, connectivity, and productivity across work, travel, and everyday life.
Commenting on the launch, Mr. Paresh Vij, Director, U&i said, “With the expansion of the Entry Star Series, our strategy is to bridge the gap between premium innovation and mass-market accessibility. Consumers today are increasingly dependent on mobile devices for work, entertainment, travel, and communication, and they seek reliable, high-performance accessories that seamlessly fit into their daily lives. Through this new lineup, we aim to deliver uninterrupted connectivity, immersive audio experiences, and ultra-fast charging solutions that enhance convenience, mobility, and productivity for users across India.”
Features and Specifications
– U&i Entry Star 156 Neckband
The Entry Star 156 (UiNB 4185) combines premium audio performance with smart everyday functionality, making it an ideal companion for work, travel, and entertainment. Equipped with Active Noise Cancellation (ANC), it effectively minimizes background distractions for a more immersive listening experience, while the unique 4-mode voice changer adds an extra layer of fun and call privacy. This premium neckband provides up to 50 hours of music playback and 100 hours of standby time, ensuring it stays powered longer and delivers uninterrupted performance throughout the day. It is available in 3 color options – black, blue and green.
U&i Entry Star 172 Powerbank
The U&i Entry Star 172 (UiPB 3744) Powerbank is designed to deliver reliable and efficient charging for users on the move. Packed with a powerful 10,000mAh battery capacity and a 17Watt fast output, it ensures smartphones, earbuds, smartwatches, and other gadgets stay charged throughout the day. Equipped with dual USB ports and a Type-C port, the powerbank allows users to charge multiple devices simultaneously with ease and convenience. Its sleek, compact design makes it easy to carry for travel, office, or daily commuting, while the stylish white and black color variants add a modern touch to the overall look.
U&i Entry Star Car Chargers
U&i further strengthens its automotive accessory portfolio with a range of powerful and compact car chargers designed to deliver ultra-fast, safe, and reliable charging for users on the move.
Entry Star 159 (UiCC 3330): is a professional-grade 165W car charger designed to keep devices powered up efficiently while on the go. Equipped with advanced Smart Chip technology, it intelligently manages power distribution to deliver safe, stable, and optimized charging for multiple devices. The charger comes with a USB to Type-C cable and supports both QC (Quick Charge) and PD (Power Delivery) technologies for ultra-fast charging performance. Its compact and lightweight design makes it a convenient travel companion, while its wide compatibility ensures seamless charging for smartphones, tablets, laptops, and other electronic devices during long drives or daily commutes.
Entry Star 165 (UiCC 3375): It is a heavy-duty 145W fast charger built for users who need reliable and rapid charging while travelling. Designed with advanced power delivery technology, it ensures efficient and high-speed charging for smartphones, tablets, laptops, and other compatible devices on the go. Its compact and small-size design makes it easy to carry and convenient to use without occupying extra space in the car. The charger comes with a durable USB to Type-C cable and offers wide compatibility, making it a versatile charging solution for everyday commutes, road trips, and long-distance travel.
Entry Star 168 (UiCC 3357): It is a lightweight 65W fast car charger designed to deliver efficient and reliable charging on the move. Featuring dual-port support with both QC (Quick Charge) and PD (Power Delivery) technologies, it enables users to charge multiple devices simultaneously with high-speed performance. Its compact design ensures a perfect fit across all car models, making it an ideal travel companion for everyday driving and long journeys. The charger also comes with a durable Type-C data cable, offering added convenience and seamless connectivity for smartphones, tablets, and other compatible devices.
Price and Availability
The Entry Star 156 Neckband, 172 Powerbank, and the 165W, 145W, and 65W car chargers are available at leading retail stores across India, at below prices:
V-Guard, one of India’s most trusted consumer electrical and electronics brand, brings a new standard to water purification with the Aurina RO Water Purifier series, a thoughtfully engineered solution designed for the evolving needs of Indian households. Designed around the realities of Indian kitchens, Aurina addresses challenges like limited space, fluctuating water supply, and long-term hygiene through a sleek, integrated design and advanced purification technology, bringing together everyday convenience and a smarter approach to home wellness.
Industry-First DuoGuard Filter Technology
At the heart of Aurina is V-Guard’s proprietary DuoGuard Filter Technology, an innovative dual-cartridge system that integrates pre-filtration into a single compact unit. DuoGuard features an anti-microbial activated carbon layer that actively inhibits microbial growth 24×7. It also intelligently manages pressure variations, ensuring consistent performance even in low or fluctuating water supply conditions.
By eliminating the need for external pre-filters, Aurina enables:
Sleek, clutter-free installation
No additional wall drilling
Optimized kitchen space
Additionally, the integrated design helps reduce environmental impact, saving approximately 3.8 kg of plastic waste over four years per unit.
Purity with Improved Water Efficiency
Aurina ensures that every drop of water undergoes RO purification, adhering to the standards set by the Bureau of Indian Standards (BIS).
With a water recovery rate of up to 40%, even at high TDS levels of up to 2,000 PPM, the purifier enables households to save approximately 12.5 litres of water daily, delivering both efficiency and responsibility.
The purifier is also equipped with a Mineral Health Charger, which restores essential minerals post purification, ensuring safe, healthy and better-tasting drinking water.
Commenting on the launch, Mr. Mithun K Chittilappilly, Managing Director, V-Guard Industries Ltd. said, “At V-Guard, we believe that meaningful innovation begins with a deep understanding of real consumer challenges. With Aurina, we have reimagined water purification by addressing often-overlooked issues such as microbial growth in idle systems, inconsistent water pressure, and installation constraints. The introduction of DuoGuard Filter Technology reflects our commitment to delivering solutions that are not only technologically advanced but also practical, sustainable, and aligned with the evolving needs of Indian households.”
Designed for Reliability and Peace of Mind
Aurina is backed by a 2-year unconditional warranty, covering all filters, RO membrane, and electrical components. Supported by V-Guard’s expanding pan-India service network, the brand ensures dependable after-sales support for consumers across the country.
Variants, Pricing & Availability
The Aurina series is available in four variants, each featuring a 7-litre storage capacity and multi-stage purification:
V-Guard Aurina 2X RO + UV + UF + MHC
V-Guard Aurina 2X RO + UF + MHC
V-Guard Aurina RO + UF + MHC
V-Guard Aurina RO + UV + UF + MHC
Priced between INR 8,999 and INR 12,499, the range is available exclusively on leading e-commerce platforms and the official V-Guard website.
Atonemo has announced its official entry into the Indian market with the launch of the Streamplayer, a compact audio streamer designed to modernise any speaker system, regardless of brand, age, or type.
To lead its India operations and distribution, Atonemo has partnered with Luxury Personified LLP, one of India’s leading luxury audio and consumer electronics distribution companies.
Developed in Stockholm, Sweden, the Streamplayer is built around a simple idea: music should be easy. The device allows users to seamlessly stream music to any speaker or amplifier using AirPlay 2, Google Cast, Spotify Connect, and Tidal Connect — eliminating compatibility barriers between brands and generations of audio equipment.
The Streamplayer transforms wired speakers into modern wireless audio systems while also enabling users to synchronise multiple speakers across different brands into one unified listening experience.
“India is one of the most exciting and rapidly evolving audio markets globally, with consumers increasingly appreciating both design and high-quality sound experiences,” said Mr. Leo Ballesteros Garriga, CEO and Founder, Atonemo. “With Luxury Personified LLP as our official distribution partner, we are excited to introduce Streamplayer to Indian consumers who value simplicity, performance, and timeless audio products.”
Founded by childhood friends Leo Ballesteros Garriga and Noah Constantinou, Atonemo was created to simplify the increasingly fragmented world of audio streaming. The company combines Scandinavian design thinking with intuitive technology to create products that put the user experience first.
Speaking about the partnership, Mr. Luv Malik, Partner at Luxury Personified LLP said, “At Luxury Personified, we are always looking to introduce products that genuinely enhance the consumer experience while bringing innovation to the premium audio category. Atonemo’s Streamplayer is a beautifully designed solution that solves a real consumer problem — allowing people to revive and enjoy their existing speakers without being locked into one ecosystem. We are excited to bring this revolutionary product to the Indian market.”
Speaking about the growing opportunity for premium audio in India, Mr. Kush Malik, Partner at Luxury Personified LLP added, “Today’s consumers are looking for seamless technology that integrates beautifully into their lifestyle while also delivering exceptional performance. Atonemo perfectly combines Scandinavian design with meaningful innovation. Streamplayer has the potential to redefine how Indian consumers experience home audio by giving them the freedom to use and enjoy any speaker they already own.”
The Streamplayer supports high-resolution 24-bit / 192kHz playback, Wi-Fi 6 connectivity, AirPlay 2, Google Cast, Spotify Connect, and Tidal Connect. Compatible with active speakers, amplifiers, hi-fi systems, and vintage audio gear, the device is designed to integrate effortlessly into modern homes.
Key Features:
AirPlay 2
Google Cast
Spotify Connect
Tidal Connect
24-bit / 192kHz Audio Playback
Wi-Fi 6 Connectivity
3.5 mm Analog & Optical S/PDIF Output
Gapless Playback
Compact Scandinavian Design
Works with Vintage and Modern Audio Systems
The Atonemo Streamplayer is scheduled to launch in May 2025 and will be available on Amazon India as well as through authorised premium audio and consumer electronics retailers across the country, managed by Luxury Personified LLP.
Portronics, a leading brand in India’s digital and portable consumer electronics market, has launched the My Buddy K9 Pro Max, an ergonomic laptop stand designed to elevate productivity, comfort, and workspace organisation. Featuring an integrated 6-in-1 USB hub, adjustable viewing angles, and a dedicated mobile holder, the stand delivers a seamless multitasking experience tailored for professionals, creators, and students.
Built for laptops up to 17 inches, the My Buddy K9 Pro Max features adjustable height and viewing angles to help users maintain better posture and reduce neck and back strain during extended work sessions. Its 360-degree rotating base allows smooth screen sharing and flexible positioning, making it ideal for collaborative workspaces, meetings, and hybrid work environments.
To support cleaner and more efficient desk setups, the My Buddy K9 Pro Max comes equipped with an integrated 6-in-1 USB hub that allows users to connect multiple devices through a single setup, reducing cable clutter and improving workspace organisation. Complementing the setup is a dedicated mobile holder that keeps smartphones within easy reach for calls, notifications, and content viewing, enabling uninterrupted workflow throughout the day.
For enhanced stability and protection, the My Buddy K9 Pro Max features anti-slip silicone pads that securely hold laptops in place while protecting desk surfaces from scratches. The ventilated metal design improves airflow and heat dissipation, helping maintain optimal laptop performance during prolonged usage. Despite its sturdy construction, the stand retains a foldable and portable form factor, making it convenient for both fixed desk setups and on-the-go productivity.
Pricing and Availability:
The Portronics My Buddy K9 Pro Max Laptop Stand has an MRP of INR 3,999 and is currently available at a special price of INR 1,699 on Portronics.com. The product comes with a 12-month warranty and can also be purchased from Amazon.in, Flipkart.com, and other leading online and offline retail stores across India.
Lenskart, Asia’s largest eyewear company, has announced B by Lenskart, engineered in India and designed with a ‘glasses first’ philosophy. B by Lenskart lets you capture photos and videos, listen to music and take calls, and interact with an AI assistant in a lightweight 40-gram frame, delivering a hands-free experience that prioritises comfort, style, and all-day usability.
B by Lenskart is a Gemini AI-powered smart glasses designed to be your everyday companion. Buddy can understand and converse in more than 40 languages, including natural Hinglish and Indian languages, and can see what the wearer sees to provide contextual responses and real-time assistance.
After its debut at Lenskart’s IPO event in November 2025, B by Lenskart opened its early-access waitlist on March 31, 2026, and has already received more than 35,000 registrations as of May 12, 2026. The product reflects Lenskart’s vision to lead India’s smart eyewear revolution while co-creating the experience with Indian consumers, whose feedback will help shape future iterations of the product.
Unlike conventional wearables that prioritise technology over usability, B by Lenskart has been designed as eyewear first. From its lightweight form factor to practical innovations such as a temple-tip charging cable that allows the glasses to be charged by personal devices even while being worn, every aspect of the product is built to integrate seamlessly into everyday life.
The smart glasses are equipped with a 12 MP Sony camera capable of capturing HD video and 4K photos. Users can also take calls and listen to music through directional speakers and a three-microphone array, with multiple sound modes including Discreet, Normal, and Boosted to suit different environments. At just 40 grams, B by Lenskart is significantly lighter than other comparable smart glasses currently available.
The eyewear comes with Japanese ultra-thin blue light lenses and a sleek charging case that delivers up to 48 hours of charging on the go. The dedicated B by Lenskart app acts as a central hub to store media, manage settings, interact with Buddy, and sync the device. To promote transparency and responsible use, an LED indicator light automatically turns on whenever the camera is recording video or capturing photos, notifying those nearby.
B by Lenskart is set to be priced at ₹27,000 at commercial launch, with a special early-bird price of ₹22,000 available for select customers who join the early-access program.
Commenting on the announcement, Mr. Peyush Bansal, Co-Founder and CEO, Lenskart said, “At Lenskart, we have always believed that India has the will to build products that can compete globally. With B by Lenskart, we wanted to create smart glasses that are eyewear first, comfortable, stylish, and practical enough to be worn all day. This is our first step into wearable technology, and we are excited to build this category alongside our customers in India before taking it to global markets.”
Consumers can register for exclusive early access through the B by Lenskart waitlist on the Lenskart website and app.
