ALCATEL ONE TOUCH joins hands with BrightPoint to expand India presence

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ALCATEL ONE TOUCH partnered with BrightPoint India Limited (an Ingram Micro Company). As ALCATEL ONE TOUCH is now focusing on growing the Indian open smartphone market. Under this partnership ALCATEL ONE TOUCH will leverage its vast range of smart and featured phones through the global leader in supply chain and wholesale mobility distributor – Bright-Point to distribute and market ALCATEL ONE TOUCH range of handsets across West and South India.

This partnership will enable easy availability of innovative and attractive smartphones, as the full range of products will now be available in the open market. With ALCATEL ONE TOUCH and Bright-Point working together, the pace of market expansion will increase as the product will be sold through multiple channels throughout India. The partnership further empowers ALCATEL ONE TOUCH to strengthen its marketing initiatives, by leveraging BrightPoint’s leadership position and experience in the market.

Speaking on the occasion, Mr Steven Zhao, Country Manager APAC – India Business Unit said, “We are excited to be in Indian open market wherein “anything & everything can happen” platform is available on a very wide scale. And being partnered with BrightPoint will add to our strengths, support and deliver our business goal of becoming one of the top mobile brands in the country. Being confident with this partnership we are committed and will address the unmet demand of Indian customers looking for a globally established and innovative smartphone with exciting specs and features at an attractive price. Leveraging mutual strengths, we are poised to fully establish ourselves in India. The Indian mobility business has grown rapidly due to fast selling smartphones available at easy prices, and we are going to be a major part enhancing the variance and lifestyle of all.”

Mr. Felix Wong, President – APAC, Ingram Micro Mobility stated, “ALCATEL ONE TOUCH has a globally established reputation and thus, this strategic partnership adds immense value to BrightPoint’s India business. We are committed to provide the best distribution and marketing channels in order for them to achieve their business objectives. With a strong heritage of quality, innovation and leadership, we are confident that the open market strategy will establish ALCATEL ONE TOUCH products firmly in India.”