HTC announced the next stride in its two-pronged pact with John Abraham in a gala hosted by Cher Wang, Chairwoman & CEO of HTC. HTC will renew its lead sponsor partnership with North East United FC for season-2 of ISL (Indian Soccer League), and has also signed John Abraham as its brand evangelist for India.
At an event to unveil the new official club jersey, Cher Wang, Chairwoman & CEO, HTC stated that, “HTC is committed to enabling people to pursue their brilliance in their chosen field, and is keen to further excite the India market with our innovations. We are excited to continue our support of North East United FC, and we look forward to seizing this opportunity to revolutionize the face of Indian Soccer and sports in India as a whole. ISL is the fourth-highest attended football league in the world, and more than 430 million viewers tuned in last year.”
“Sport has a unique power to reach people and bring them together,” said John Abraham, Indian actor/producer, and owner of North East United FC. “HTC stands for substance and elegance, it and has a strong connection with the youth; traits which are amply reflected in my own life. We are delighted that HTC will be supporting us again this season and I look forward to further strengthening our relationship over the next two years.”
The Indian Super League season will kick off on October 3rd and last until mid-December. North East United FC will play its first match on October 6th in Kerala.