itel, one of the leading mobile brands in sub 5k category from TRANSSION Holdings, announced its association as the ‘Official Partner’ of the dynamic UP Yoddha, one of the leading team of this season Kabaddi League. As a part of the partnership, UP Yoddha players will sport itel branded team jersey during the matches. Team UP Yoddha also announced the dynamic and sharp defender Nitesh Kumar as the captain of the team for season 7.
The association corroborates itel’s focus on delivering magical experiences to its consumers, by way of bringing alive a simple yet adrenaline rushing sport like Kabaddi, known for its mass appeal, closer to its audiences. itel aims to utilize its strength as a mass brand and Kabaddi as a mass sport, to build long term associations with the consumers. Sport being a key unifying passion for the youth of India and itel is committed to help them re-live the magical experiences through their passion, be it for sports or latest technology gadgets. With this partnership, itel aims to strengthen its ties with one of its most important market Uttar Pradesh and will continue to deliver its promise of providing trendy technology at best prices.
Speaking at the launch ceremony, Mr. Arijeet Talapatra, CEO at TRANSSION India, said, “We are thrilled to become the Official Partner for the leading Kabaddi team, UP Yoddha and with this step, itel smartphone forays into the sports entertainment arena for the first time in its history in India. itel is a brand for everyone and we believe in creating affinity across our audience segments. Kabaddi being the sports which involves people across age, genres and region, this is an ideal platform for us to connect with our discerning audience. Within a span of three years in India, itel has emerged as one of the leading smartphone players in the sub 5k category, which is similar to UP Yoddha’s growth trajectory and dedication towards excelling, since its debut in 2017.
He further added, “Through this promising partnership with UP Yoddha, we aim to create a deeper connection, garner immediate attention, and build familiarity for the brand, that’ll bring us closer to our consumers across regions and will help us to open newer market segments.
Mr. Goldee Patnaik, Head of Marketing, itel Business Unit, said, “Kabaddi has transformed from being an indigenous game to a modern game and resonates with all genders and ages for the excitement it provides. Similarly, itel over the years has become the brand for people across all ages and genres, providing accessible and affordable technology. The UP Yoddha team reflects itel’s agility, strength, appeal to the hinterland and creating magic on the battle ground thus making this association a perfect match for us. As part of our partnership, we will be running an aggressive market communication and visibility campaign across these markets to further increase our brand recall and engagement with the consumers. We are looking forward to the journey ahead with UP Yoddha and are sure this association would become stronger with the popularity of the league.”
Speaking on the announcement, Mr. Vinod Bisht, VP GMR League Games, said, “At GMR, we firmly believe in promoting and nurturing potential talent at the grass-root level and empowering the hinterland of India. We are extremely excited to partner with itel, as the brand resonates with our values and aims to empower the masses by equipping them with high end technology at affordable prices.The league has gained huge popularity over the years and is now the second most popular and watched sports league in India, which will surely help itel in creating the brand equity it is looking forward to. UP Yoddha made it to the playoffs in the last two occasions and is geared up to create magic this season with itel. We look forward to this partnership and are hoping for great Kabaddi season for the UP Yoddha’s.”