Another milestone in the growth story of itel, the hi-tech innovative brand for the Indian consumers from Transsion Holdings Conglomerate, has been met with an overwhelming response and enthused consumer base in their first quarter. Itel marked its first grand milestone in India by selling over 1.4 Million handsets operating in only 11 states.
According to the latest CMR (Cyber Media Research) report Itel garners close to 2% market share in Feature phones category in its first quarter of operations in India, holding 6th position in the overall Feature phone segment. Itel achieved the milestone within couple of month of its operational launch in India.
Itel has announced 15 products till now with eight feature phones and seven Smart phones which include feature phones priced as less than INR 2,000 and Value-added smartphones for less than INR 10,000.
After a very successful first phase launch in northern markets, Itel has also ushered its second phase retail roll-out in Madhya Pradesh, Orissa, Chhattisgarh, Maharashtra, Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Arunachal Pradesh, Assam, Meghalaya and Tripura.
Itel is an offline brand with 500+ distributors and has touched close to 30000 retailers and the number is constantly growing which shows the confidence our partners have reposed in us. itel aim to take the number of distributors to 1,000 and retailers to 80,000 by the end of this year in order to provide a larger consumer base ready access to its value-driven offerings.