ASUS India announced the world’s first 13.3-inch OLED Windows detachable laptop, Vivobook 13 Slate OLED with a promise to re-define TV viewing experience with its latest campaign – #WhoWatchesTV. Designed for people who are always on the go and prefer a more flexible way of consuming content, the new Vivobook 13 Slate OLED empowers them with a personal OLED TV with Dolby Vision screen. Adding on to the limitless work and play experience, the latest laptop also features the new ASUS Pen 2.0 Stylus, a magnetically detachable full-size keyboard, and a detachable hinge that goes almost flat at 170 degrees.
Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “We at ASUS always believe in revamping consumers’ experience by introducing innovation that strengthens their connection with technology. We are thrilled to introduce the world’s first 13.3-inch OLED Windows detachable laptop, which will give a new meaning to flexibility and make entertainment more personal and portable for our consumers. “
Whether you are retouching pictures, designing graphics, or simply taking notes, our latest stylus, the ASUS Pen 2.0, has you covered. The ASUS Pen 2.0 supports charging via a hidden USB-C port. You can charge up to 100% in just 30min, which gets you over 140 hours of use. The ASUS Vivobook 13 Slate OLED will feature a bundled slim and detachable keyboard. It attaches magnetically and provides the best typing experience. The ASUS Vivobook 13 Slate OLED features a 13.3-inch 16:9 OLED HDR display, 1920 x 1080 resolution, a 1,000,000:1 contrast ratio, 0.2 ms response time, 1.07 billion colors, up to 550 nits of peak brightness, and 0.0005 nits of deep black brightness, providing a brighter and more detailed viewing experience.
The ASUS Vivobook 13 Slate OLED features four built-in speakers with Dolby Atmos support. Dolby Atmos provides an all-new listening experience that lets users hear music, movies, or podcasts in a detailed aural environment, with perfect clarity and lifelike spatial separation. Volume-enhancing, distortion-suppressing smart amplifier. The ASUS Vivobook 13 Slate OLED features a 50Whr battery to keep you going for longer, providing over 9 hours of battery life on a single charge.
ASUS India also did a social experiment #WhoWatchesTV exhibiting the emotional bond families have with televisions while highlighting the evolution of content consumption. ASUS collaborated with leading content creators to evoke emotions of people on their relationship with TV and we saw a massive outage from people sharing their experiences and raw emotions associated with watching content on TV. The campaign received love and generated buzz with more than 3 million organic views and over 350k engagement on the videos from the audience capturing different emotions of people.
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