Foxin, which is short for “For Extraordinary Individuals” is an esteemed IT peripheral, IT hardware, and mobile accessories brand. Foxin caters to a wide range of high-fidelity products for personal and business applications. Ranging from Monitors, keyboards & mouse to Power bank, Data cables, Adapters, and audio products; Foxin is committed to developing high-quality products backed up with adequate research, development, and innovation with its aim to enhance customer experience.
During an exclusive interaction with Mobility Magazine, Ms. Harshika Seksaria, Business Development Head, Foxin, elucidates the career path and the strategies that she would like to incorporate in the company to steer growth. Harshika Seksaria is an accomplished individual who embarked on an inspiring journey of education, career, and entrepreneurship. She began her academic journey at Mayo College Girls School and then pursued higher education at Purdue University in America.
After completing her studies, Harshika joined Zimmer Biomet, a prominent biomedical device company. Later, she ventured into the pharmaceutical industry and gained experience in the field of medicinal procurement at Eli Lilly and Company.
Soon after she made a pivotal decision and left her job to move back to India to join her father’s business. Harshika is young, vibrant and brings in profound knowledge from her education and work experience in America. She brings in her strategic input for business growth and amalgamates her understanding of the Western market and is trying to incorporate it into the existing brand.
Profound International Experience
Under her guidance, the brand has been able to innovate products and reach a wider customer base through online channels. By combining global exposure and local innovation she would like to develop and improve on the strategies that would take the brand Foxin to the next level. She would like to incorporate Western culture in the office as well as with peers, colleagues, etc. This will undoubtedly help in handling oversight and development of corporate strategies to support business growth and stability.
Strategic Role to Stay Competitive
Foxin’s focus is to stay abreast with the competition. Foxin has been successful in creating an extra edge in a highly competitive market for IT hardware and Mobility products by always focusing on innovation. In the process of giving something new to the customer which is different than the existing products in the market, Foxin is now trying to bring is more designs and styles into play here. We are focusing on continuous innovation. Offering unique and trendsetting products that address evolving customer needs. Additionally, fostering personalized customer experiences through customization options can solidify Foxin’s position as a brand that goes beyond conventional offerings, ensuring long-term strategic advantage.
Talking about new launches, Ms. Harshika says, “Cables are designed in a way that we cater to the needs of younger generation with 1.5-2 meters cable keeping in mind that not all homes (rented or otherwise) is designed to have sockets near your workstation. We have launched a series of designer-colored cables with reversible USB connector to avoid finding the USB input. In Addition to that we have also launched Cable model MAC05, Dual input 3 in 1 cable having both USB and Type-C inputs, and Type-C, 8-pin, and Micro outputs, it’s the ultimate solution for versatile charging and syncing needs, all in one sleek design making it best for daily commute or travel purposes. Moreover, we are now preparing for our launch of highly awaited, trend setting 95W GaN Adapter with 2 PD and 1 USB output ports supporting super vooc charge which allowed you to charge up to 3 devices (Laptop/Phone/Watch) simultaneously without compromising on either speed or style.”
Manufacturing hub
India is growing exponentially and gradually decreasing its reliance on import of Mobile Accessories. India is now very capable of manufacturing its own mobile accessories such as Adapters, Speakers, Power banks, and data cables. By reducing reliance on imports, India not only strengthens its economic resilience but also fosters local innovation and job creation. This shift aligns with the nation’s push for a self-sustaining ecosystem while contributing to global supply chain diversification and cutting down costs and lead time to source these products.
E-commerce
In terms of innovation, we at Foxin have eliminated the geographic barriers by launching our products online and selling through various e -commerce portals. Our aim is to maximize Foxin’s visibility and promote online sales of our high-quality trendy products at affordable prices. In the last 6 months Foxin has gone from 0 online presence to about 10 platform presence now. In the next coming years, Foxin will be exponentially growing on online e-commerce platforms. Foxin is working hard on strategizing, innovating, and introducing variety of products that resonates with the spirit of extraordinary individuals.
Elevating Foxin through e-commerce demands a strategic blend of captivating online storefronts, seamless user experience, and targeted digital marketing. Leveraging platforms, optimizing SEO, and fostering customer reviews can amplify brand visibility and trust. By embracing data-driven insights and maintaining exceptional customer service, Foxin can forge enduring online connections, driving exponential growth in the mobile accessories market.
While concluding, Ms. Harshika says, “In addition to mobiles accessories being a necessity for our consumers I want Foxin products to become their ‘want’”.
Covered By: Mobility India / Foxin
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