Amani is one of the leading manufacturers of Mobile Accessories and Lifestyle products in India. During an exclusive interaction with Mobility Magazine, Mr. Tarun Bhutani, Managing Director, AMANI delves on the various approaches that the company has undertaken to optimise the manufacturing opportunities , catapult the growth thereby positioning itself as a leader in Indian manufacturing.
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Manufacturing in India is in the nascent stage. What are the opportunities that you find?
As a mobile accessories brand like “AMANI,” there are several opportunities presented by manufacturing in India, especially considering its nascent stage. Manufacturing in India can offer cost advantages compared to manufacturing in many other countries. This includes incentives such as tax benefits, subsidies, and simplified regulations, which can benefit companies like AMANI.
Indian skilled labour provides an opportunity to access a talented workforce for their operations. With its strategic location and trade agreements, India can serve as a hub for reaching markets in Asia, the Middle East, and beyond. Overall, manufacturing in India presents an array of opportunities for mobile accessories brands like AMANI, ranging from cost advantages to market access and supply chain optimization.
How has Amani evolved as the leader in manufacturing?
AMANI likely places a strong emphasis on quality control throughout the manufacturing process. To maintain a competitive edge, AMANI likely implements efficient manufacturing processes that optimize production efficiency while minimizing costs. Through targeted marketing campaigns, endorsements, and participation in industry events, they can strengthen their brand image and position themselves as a leader in the mobile accessories market.
Overall, AMANI’s evolution as a leader in manufacturing likely involves a combination of factors such as innovation, quality assurance, efficient processes, supply chain management, market expansion, and brand building.
Explain the range of products?
We have a wider range of products which includes EARPHONE, AUDIO CONNECTOR, MIC, SPEAKER, MOBILE HOLDER, OTG, CHARGING CONNECTOR, CARD READER, NECKBAND, BLUETOOTH HEADPHONE, TWS, USB CABLE, AUX CABLE, POWER BANK, CHARGER, SMARTWATCH, WIRELESS KEYBOARD & MOUSE ETC.
How do you cater to the evolving trends in mobile accessories & strategy that you follow.
Catering to evolving trends in mobile accessories requires a combination of market research, innovation, agility, and strategic planning, AMANI likely invests in comprehensive market research to understand shifting consumer preferences, emerging technologies, and evolving trends in the mobile accessories industry.
AMANI remains agile and flexible in responding to changing market trends and consumer demands. The company also employs a multi-channel distribution strategy to reach consumers through various touchpoints, including online marketplaces, retail stores, mobile carriers, and their own e-commerce platform. AMANI could prioritize a customer-centric approach by focusing on delivering exceptional customer experiences across all touchpoints.
What are the focus areas that you would like to explore?
Amani aims to explore opportunities to integrate advanced technologies such as wireless charging, fast charging, and smart connectivity into mobile accessories, wireless charging pads, fast-charging power banks, and smart-enabled accessories that enhance user experience and convenience.
Focus on sustainability by exploring eco-friendly materials, manufacturing processes, and packaging solutions for mobile accessories. Explore customization and personalization options for mobile accessories to cater to individual preferences and lifestyle needs. This could involve offering customizable phone cases, personalized engraving services, and tailor-made accessories that allow consumers to express their unique style and personality.
Explore opportunities in the growing health and wellness tech market by developing mobile accessories that promote health, fitness, and well-being like fitness trackers, biometric sensors, and sleep monitoring devices. Explore the integration of AR and VR technologies into mobile accessories to enhance gaming, entertainment, and productivity experiences like gaming controllers, VR headsets, and augmented reality glasses that provide immersive and interactive experiences.
Take us through the road envisaged – future plans etc.
“AMANI” may explore opportunities to expand its presence into new geographical markets, both domestically and internationally and could continue to diversify its product portfolio by introducing new categories of mobile accessories and exploring adjacent markets such as smart home devices, wearable technology, and audio-visual equipment to capture additional revenue streams and broaden its customer base.
It also aims to embark on a digital transformation journey to enhance its online presence, streamline operations, and improve customer engagement, investing in e-commerce platforms, digital marketing initiatives, and data analytics capabilities to better understand customer behaviour, optimize marketing campaigns, and drive sales growth in the digital space.
It also plans to pursue strategic partnerships and collaborations with industry stakeholders to accelerate growth and innovation and can strengthen its corporate social responsibility initiatives by giving back to the community and supporting social causes aligned with its values to make a positive impact on society and build a responsible brand image.
Covered By: Mobility India / Amani
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