Amaq is an Indian brand consisting of mobiles & accessories that has a wide range of mobile products under its own portfolio such as feature phones, smartphones, chargers, batteries, cables, earphones, neck bands, aux cables, etc. This brand has recently ventured into the feature phone segment, launching its new 7 models of top-quality feature phones with its aesthetic and high performance. In an interview with Mobility Magazine,
Mr. Gurusiddesh ST, CEO of Amaq has shared his views on the current market scenario, their mission & vision of their brand.
What products have you launched recently and what is your current focus?
Currently, we are focusing on feature phones Smartphones and mobile accessories such as chargers, cables, adapters, neckbands, earphones, batteries, aux cables, etc. All our products are Made in India; as we have our own factory under the name of “Pepal Technology Pvt Ltd” and the brand name is ‘Amaq.’
How do you position Amaq brand in the Indian market?
At present, there are many brands in the market but in that only two to three are key players. Most brands do not have their own manufacturing facilities in India, so they have to get their products from outside. Many brands have come into the market but couldn’t survive because as they lack in their own R&D and manufacturing facilities. We aim to provide the best quality products to our customers. Feature phone has bright chances and we are aiming to be amongst the top three brands in the next three years.
How many models do you have under the feature phone segment?
Currently, we have four feature phone models named Q1, Q2, Q7, Q8, with 1.8” display 1050mAh battery capacity, two named Q11 and Q12 with 3000 mAh 1.8” disply and 1 model in 2.4” display 3000mAh In the accessories space, we have a wide range including Neckband adopters, cables, chargers, batteries and so on.
Are you planning to go PAN India?
Yes, we want to go pan India. Though initially we started in south, we don’t want to restrict ourselves, as we have reached UP, Rajasthan, Bihar, West Bengal and expanding further. We are promoting our products through our super-stockiest and are also planning to increase our manpower across India.
How do you provide service to your customers?
We are directly appointing the service centres from our company across India. At present scenario we are the first company to give the basic guarantee where as no other company is providing.
What role do innovation and R&D play in the market?
For the feature phones quality of the battery, PCB, charger and the aesthetics of the product play the important role. So while developing features, a good brand should focus on all these aspects.