Women are playing a vital role in the economic and social development of the nations all over the world today. Unlike men, working women have a whole set of additional problems like balancing their family life, domestic issues, general perception that men are more capable and the regular professional challenges.
Today, women are playing more leadership roles compared to years past. From executive-level to senior leadership, we see women holding the fort across departments – Finance, Operations, HR, and Delivery – there is growing presence of women across boardrooms. However, challenges persist. In a survey by NASSCOM, 88.5% of tech companies reported that less than 10% of their C-Suite is female and 80% companies had less than 20% females at senior management levels. Sometimes, women’s power of empathy is considered as their weakness, and they are perceived incapable of taking tough decisions. However, more and more people have now started recognizing this characteristic as a strength.
LinkedIn, the world’s largest online professional network, has released new data on the status of Women in Sales in India that shows women constitute 19% of the sales workforce, and only 13% of sales leadership roles in India.
To instil a belief that the tech industry is a place for women to work and succeed, the issue of gender stereotypes needs to be addressed long before women enter the workplace. It needs to start at school, to engage and encourage an interest in IT and tech fields. Women need to see the IT professionals as ordinary people with diverse skillsets and abilities, and that anyone can aspire to join the tech space.
Let us speak to some women leaders in Tech Industry space
Ms. Aayushi Kishore, Co-Founder, Fire-Boltt
“Being a second gen entrepreneur, I have always had a knack for entrepreneurship which led me to co-start Boltt with my younger brother Arnav in 2015. I believe this is the best time for women entrepreneurs to break stereotypes and show the immense calibre and talent we bring to the table. The rise of so many brilliant and influential women in business is being observed throughout the nation. I believe that talent is gender neutral. Nothing can prevent you from succeeding if you are talented, have a clear vision, and are courageous in your approach.”
Ms. Midhula Devabhaktuni, Co-Founder and CMO, Mivi
Mivi was co-founded by Midhula Devabhaktuni and her husband, Viswanath Kandula in 2015. She is currently the Chief Marketing Officer of the company that houses 1500+ employees under her leadership. Her astute and innovative thinking, combined with her adeptness at quick problem solving, has rendered her as an invaluable asset to the growth of the organization. Midhula is keen believer of promoting gender equality and strives to provide employment for women in a space that is cluttered by men, at Mivi 80% of the workforce is constitutes of women. Along with spearheading such a large Made In India company she is also the mother of two lovely children that serve as her source of motivation every day. As a working mom she often has to juggle her responsibilities as a parent along with her professional career which she executes flawlessly everyday by managing her time and energy to meet the demands of both her family and work. She has been working tirelessly to make a difference in the electronics segment, inspiring the nation to manufacture their products in India. Her farsightedness on the potential of the Indian market has helped the organization grow and venture into several categories in the electronic segment. She completed her graduation from Jawaharlal Nehru Technical University, Andhra Pradesh, in 2008 and moved to the United States to pursue her master’s in computer science from Florida State University, she also completed her MBA from the same university.
Ms. Nikita Kumawat, Managing Director, Brandworks Technologies Pvt Ltd
Women have been breaking down barriers and shattering stereotypes in the manufacturing industry for years, but there is still much work to be done. Manufacturing jobs are considered an important source of employment for developing countries. Given that women still form the bulk of the workforce in India – this channel of employment may be particularly important for them and Brandworks supports skilling as many women as possible. From designing and building complex machinery to leading teams of engineers, we are ensuring women feel as capable for their skills. They are adept at learning equipment, dealing with components, problem-solving, and leading the unit. I sincerely believe there is no need of reverse discrimination for the gender, we just need to value their efforts more neutrally. As more women enter the manufacturing workforce, we can look forward to a more diverse and inclusive industry that benefits everyone.
Ms. Sarika Chauhan, Operation Head, IMG COMMUNICATION TECHNOLOGY CO. LTD
“Women have become powerful forces within the tech industry, actively driving innovation and progress across both fledgling start-ups and established giants. The tech industry has long been known as a male-dominated space, but that is changing. According to a recent report by the National Center for Women & Information Technology (NCWIT), women currently make up only 26% of the workforce in the tech industry. However, this statistic is gradually improving, and the number of women in tech has increased by 5% in the last five years. We see how women are at the forefront of many ground-breaking technologies and redefining the tech industry. Working women constitute a significant part of today’s workforce and are expected to manage all the roles in their lives perfectly, creating a balance between work and family responsibilities. Our social setup is still traditional wherein women are majorly responsible for home responsibilities even if they are contributing significantly to household income. However, when women keep some boundaries in work time and family time, it will help them balance both areas proficiently. Be firm about not working extra time in the office when you’re burdened with family duties, even if your work is very urgent. Setting boundaries is only possible when the people around you can follow and respect them as well.”
Kellen Tsai is the Founder of YXL, a wife and a mother. She says that woman have indispensable roles in the family and workplace. Women employees make immense contributions in the design and manufacturing of products at YXL.
Ms. Vandana Seth, Founder & CEO, RV Solutions Pvt Ltd
Women are leading in the technology world in a variety of ways from founding start-ups, leading companies to holding executive positions like CEOs, COOs, and CTOs. Women are increasingly leveraging their expertise in areas such as software development, design, manufacturing, services, data analytics and more to build successful companies. Breaking barriers in a male-bastion, Vandana Seth, the indefatigable leader of RV Solutions Pvt. Ltd., has emerged as a force to be reckoned with in the ICT industry. She has taken her enterprise to a pan-India presence growing every year. The enterprise provides end-to-end services in technology in the fields of After Sales services, Telecom services, System Integration, and Information Technology. She truly believes that for any developed economy women should have the equal participation in all kinds of businesses. The organization itself has many women in leadership role.
In the past, women’s roles were typically confined to the domestic sphere, with little emphasis on their education or professional development. However, as societies evolve, so do gender roles and expectations. Today, women are empowered to pursue careers and take on leadership roles, while also managing their familial responsibilities. Balancing the demands of a career and family can be a daunting task. Despite the difficulties, women are multitasking, prioritizing their time, and seeking support from their partners, families, and friends to make it work. Women are also embracing technology to help them balance their roles more effectively, from remote work options to video calls with their children during the workday. Moreover, women are redefining what success means to them. Success is no longer solely defined by traditional markers such as job titles, salaries or promotions. Today’s women find fulfilment in other areas of their lives, such as volunteering, hobbies and personal growth. However, there is still a need for greater support from society and workplaces to ensure that women can pursue their career goals while maintaining their family responsibilities. Despite the challenges, women continue to excel in both their professional and personal lives, proving their capability and determination. As a society, it is essential to create supportive environments that enable women to achieve their full potential.
Ms. Shreya Yadav, Creative Director – Social Media, NU Republic
Trusting in the power of dynamic execution and young energy, Nu Republic recently welcomed Ms. Shreya Yadav as Creative Director, social media. What motivated me to join Nu Republic were the energy and vibes I felt when I walked into the office for the first time. Nu Republic stands for disruption, and that is one value which I deeply believe in. Shreya holds a Bachelor’s degree in Design and Visual Communications from Sushant University and carries over 3 years of experience in the field of Visual Arts and Graphic Designing.
Ms. Arushi Bhatia, Director, JBTek
In the world of mobile accessories, women leaders have made significant strides in driving innovation and creating products that enhance the user experience. From designers to engineers, women are playing critical roles in developing mobile accessories that are stylish, functional, and efficient. One notable woman leader in the mobile accessory industry is Arushi Bhatia. JBTEK is a premium tech mobile accessory brand that specializes in screen guards, neck bands, chargers, data cables, wired earphones etc. Arushi joined the company in 2019 and since then, the company has grown rapidly with products being sold in over 200 cities in India. Women leaders like Arushi Bhatia in the mobile accessory industry are making significant contributions to the development of innovative and functional products. From developing and delivering protective cases to charging cables, she is driving her company forward with her creativity and expertise.
Ms. Poonam Bawri, MD at Astrum electronics india pvt ltd
International Women’s Day on 8 March is a day to celebrate the social, economic and political achievements of women, reflect on progress and demand gender equality. I am currently the MD at Astrum electronics India Pvt ltd and I feel that Astrum is excellent as a workplace as it has helped me to grow and accomplish my skills.
Ms. Deepa Arya, Business Relations Expert, Rise Electronics
“As a Business Solution Expert in Rise Electronics from last 5 years. Here I’m sharing my vision on Women Empowerment. As technology is upgrading day by day, we must be one step ahead in the technological advancement. People have this notion in IT or in sales that the women have strong communication skills than males. However, women need to be skilled technically, then they will do very well in mobile accessories industry. My opinion is that women should upgrade themselves to the latest technology so that they can advise customers and would increase growth. The life of a modern woman, whether she is working or single, a mother or a wife, is multi-faceted. In addition to the above, there are several other tiny responsibilities that women tend to take on, which are often overlooked and not accounted for. On this special occasion of International women’s day, I would like to share that I feel motivated and enthusiastic every day because of the work ethics and positive work approach. Rise Electronics always believes in women empowerment as they give you chance to take a step ahead with your vision and achieve tremendous growth to the company. Keep in mind that you want to choose a company that will give you support to help you through any obstacles thrown at you. Look for a place where the opportunities for advancement are endless!”
Ms. Runa Awatramani, Marketing Manager, Varni Technology
The dual roles of women in managing career and family inherently bring them to a crossroad in seeking a balance between home and work. And at Varni I have managed to get this perfect balance of work and family life. Varni is one of the brands which gives the female employees the same opportunity as men. I enjoy working at Varni as I see a lot of growth prospects in my career.
Ms. Aradhana Srivastava, Pan India Sales Head, Rise Electronics
“Women are playing both roles – handling household as well as pursuing their career path and dreams – very successfully. Nowadays, a lot of IT companies have become very considerate and have started offering work from home options so that women can take care of both. I am an IT graduate and joined Rise Electronics 5 years ago and have travelled abroad also to gather information about technology. Rise Electronics has given me the opportunity to grow in my career and to make my dreams come true.”
Ms. Ishika Saini, Group Product Manager, Ajah Technologies
“International Women’s Day on 8 March is a day to celebrate the social, economic and political achievements of women, reflect on the progress and demand gender equality. I feel that Ajah as a workplace has helped me to grow and develop my skills and accomplish my goals.”
Ms. Pallavi Singh Marwah, Vice President, Super Plastronics PVT LTD (SPPL)
“Women who work in business typically play a variety of roles in their lives, including that of wife, businesswoman, mother and so forth. More prominently in the Indian culture, women consider their careers and family as two distinct choices and that they must choose between the two. However, this is slowly changing with flexible time schedules and corporates understanding the need of a work-life balance for women as most of us now live in nuclear setups and playing a mother must not come second to none. Both need to be combined and for one to be successful, the other may suffer but it is a question of which battles needs to be fought when. In the end, balancing between the two is what helps women play these dual roles. Without a doubt, promoting entrepreneurship is necessary for the growth of small businesses. Women continue to face numerous barriers, not only in India but also in all other emerging nations. In some regions, women’s economic independence may be viewed as disrupting family life.
Women are now better represented in the IT industry. While there is still a gender gap in terms of employment, more and more women are joining the industry every year. Women entrepreneurs are increasingly taking on leadership roles in IT organizations. Many women have risen to become CIOs, CTOs, and CEOs of prominent IT firms and are also starting their own IT companies, often with a focus on creating technology that is more inclusive and addresses the needs of underrepresented groups. Today, the IT industry is pushing for more women to be hired and promoted. Women who have made a mark in the IT industry are inspiring younger women to pursue careers in technology. Today, women are serving as role models and mentors. Overall, women have made significant strides in carving out a niche for themselves in the IT space, but there is still more work to be done to ensure that the industry is fully inclusive and representative.”
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