Tradeling, the Middle East and North Africa’s dominant e-marketplace focused on business-to-business (B2B) transactions, partnered with Astrum Holdings Limited, a Hong Kong-based manufacturer of IT accessories and consumer electronic goods, to support the distribution of Astrum’s products in MENA and ensure ease of operations in the region.
Driven by the purpose that everything they do, they do because they believe the future of trade is digital, Tradeling is giving their users what they never thought they needed by enabling cross border trade and unlocking the MENA region to internationally based sellers and manufacturers all while providing MENA buyers with financial services to accelerate their growth plans and maximise their profits.
In cooperation with Tojoy Shared Holding Group and Astrum, Tradeling will be the sole and exclusive master distributor of Astrum’s goods in the MENA region. The partnership is an example of one of many ways in which Tradeling supports manufacturers to reach a bigger segment of distributors and resellers from multiple regions and markets across the globe without setting foot in the region, allowing them to reduce their costs while maximizing their efforts.
In addition to a wider network, Tradeling provides Astrum with exemplary services like product inspection, logistics, warehousing, customer acquisition, distribution, marketing, and after-sales services. For example, to encourage distributors in this region to buy and distribute Astrum branded products, Tradeling will run promotions and campaigns to benefit buyers in the region and sell Astrum products to their respective target markets.
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