ASUS CEO Jerry Shen today announced ZenFone 2 in India at the Experience 2Morrow press event in Gurgaon. Bollywood star Saif Ali Khan, the renowned photographer Dabboo Ratnani and the celebrated singer Aditi Singh Sharma were also present for the launch. The four Variants of Asus ZenFone 2 are priced at Rs. 12,999, 14,999, 19,999 and 22,999.
The highly-anticipated ZenFone 2 builds on the enthusiastic reception and success of the first-generation ZenFone in India, and features a stunning new Zen-inspired design, uncompromising performance, and a premium user experience to bring a new level of empowering luxury to consumers. “We are incredibly excited to bring ZenFone 2 to consumers in India,” said Mr. Shen. “ASUS believes that the best technology should be used by a mass audience, and we have drawn on our core competence to deliver beautiful design and unprecedented performance in an empowering luxury for everyone to enjoy. Since its launch last year, ZenFone has been beloved by consumers and has won 238 awards worldwide.
Debjani Ghosh, Vice President Sales & Marketing Group, Managing Director, South Asia joined Mr. Shen onstage in celebration of the long term partnership of innovation between Asus and Intel. “We’re extremely proud to come together with Asus during the month in which we’re celebrating 50 years of Moore’s law to launch the Zenfone2, a product which has pushed the envelope on innovation yet again to deliver unprecedented performance. With the ZenFone 2, ASUS is giving consumers a great mobile experience in a sleek form factor, combining the 64-bit Intel Atom Processor with Intel’s LTE-Advanced Intel XMM 7260 solution. Intel Co-founder Gordon Moore strongly believes that what can be done, can be outdone and that’s what Intel and Asus have done with the ZenFone 2.”
Commenting on this association, Amitesh Jha, VP – Retail, Flipkart said, “Asus is one of the leading players in the new-age mobile tech world. They are recognized for their best-in-class technology and innovative products. We are thrilled to take ahead this partnership with the announcement of their latest product—the Zenfone 2 on Flipkart.” Also making an appearance at the event was renowned digital artist and Instagram sensation, Robert Jahns, who spoke about his experience using the ZenFone 2 PixelMaster camera and shared some of the incredible images he captured with it. Mr. Jahns also endorsed See What Others Can’t See, a global photography campaign designed to showcase the advantages of the ZenFone 2 PixelMaster camera technology.