During an Exclusive interview with Mobility Magazine, Mr Akhilesh Chopra Sales & Technology Director, Bluei takes us through importance of mobile accessories in the Indian market, and how the company incorporates a stringent strategy to upgrade with vital trends driving the ecosystem and the road ahead for the brand.
Bluei was established in 2009 and has ever since aspired to be the largest mobile gadgets technology Sales & Distribution company. The brand has always kept changing itself with our customers’ needs are ever-changing, we recognize the value of looking towards and keeping pace with the future. Our goal is to enrich our customers’ personal lifestyle with innovation, technology advancements, and services of superior quality.
The brand has undertaken a robust R&D which is based on analytics, market potential. The brand foresees a great potential. Hence the brand has taken a shift and this year increased its network and created a great positioning by establishing itself as a robust visible brand.
Bluei has repositioned itself over this year with the idea of building immersive campaigns, and enhancing robust visibility in communications strategy. The brand has been able to mitigate the myth that the Bluei is an expensive brand to affordable brand with a focus on high end technology.
Bluei has understood the pulse that the audience today are digital natives who interact with brands directly. Therefore, as communicators, the brand needs to rethink its strategy and outreach campaigns and it is of utmost importance to provide the customers with a one-stop-solution, and able to do so with its robust network.
Networking in the key to success and creating that shift was critical in Tier 2 and tier 3 cities as it is going digital and hence creating connections that can enable that is of prime importance. These markets have seen a strong rise of hyperlocal and nano influencers who cut through the noise with their advocacy and authenticity. Their voice is targeted to local demographics and audiences.
These influencers act as valuable information providers, who can directly impact buying patterns, thus a major method we have adopted would be to drive narratives through nano influencers.
Mr. Akhilesh Chopra says, “The entire year we have focused on networking with influencers as they are the sources of inspiration and define their preference for brands. Tracking these influencers, driving a strong content strategy, and enabling engagement to increase brand awareness and connection are in critical to cracking regional audiences.”
Bluei has launched a series of wireless products as it has felt that it is the youth icon and has launched fast charger of 20 W wireless charger and wireless earbuds. Bluei is the largest manufacturer of mobile accessories like fast Travel Charger, Micro Data Cable, Mobile Power Bank, Mobile Charger, Bluetooth Speaker, Mobile Tool, Data Card, Data Cable, etc. The brand provides the best possible products, cutting edge technology to the consumers. Bluei has been the leading brand in the manufacturing of mobile accessories and it just doesn’t sell products but it provides experience of the products. Bluei’s products are excellent quality products and fairly priced.
Talking on the new launches & the strategy, Mr Akhilesh Chopra says, “We have been able to mitigate the brand perception from expensive brand to affordable comprehensive brand. Not only are wireless earphones the new trend, it’s also a necessity hence we plan to launch such items with reliable variety and bring value addition to the portfolio and build the new category. In the long run we want Bluei to be in every district not State.”