Power bank market is booming because people are relying more and more on their portable gadgets like smartphones, tablets, and laptops. So people want high-capacity power banks with multiple ports to charge several devices simultaneously. The demand for wireless and quick charging power banks is growing. For most people, power banks are no longer an option but a necessity.
![](https://www.mobilityindia.com/wp-content/uploads/2024/05/Banner-1-1024x576.jpeg)
The global Power Bank Market size is estimated at USD 13.59 billion in 2024, and is expected to reach USD 20.35 billion by 2029, growing at a CAGR of 8.40% during the forecast period (2024-2029). (Motor Intelligence Report)
The global power bank market size reached US$ 11.4 billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 20.4 billion by 2032, exhibiting a growth rate (CAGR) of 6.4% during 2024-2032. The increasing adoption of remote working models, rising use by gaming enthusiasts, and the growing number of photographers who require extra battery power for their cameras are some of the major factors propelling the market.
The Asia Pacific power bank market is expected to grow from US$ 4.88 billion in 2023 to US$ 11.93 billion by 2030, at a CAGR of 13.6% from 2023 to 2030.
India Power Bank Market
![](https://www.mobilityindia.com/wp-content/uploads/2024/05/Banner-2.jpg)
The India’s power bank market is expected to grow at a significant rate in line with the global markets. Smartphone users around the world could be potential customers for power battery packs or power banks. The increasing use of smartphones and multimedia devices, and falling prices of power banks is set to drive the power bank market, according to a recent study by Persistence Market Research. Rising disposable incomes, growing urbanization and increasing penetration of smartphones, tablets and compact electronic devices are the other major factors that are positively impacting the demand for power banks in India.Increase in energy consumption by the electronic gadgets coupled with the use of these devices has significantly increased in recent years, due to the availability of internet-based application and games. Power banks have gained enormous popularity across the urban areas. In case of outage or an unstable electricity supply, power banks are most helpful.In India, there are about 430 million smartphone users currently who use about 33 million power banks a year worth Rs 2,000 crore. Currently, most of the power banks are imported and can easily be substituted by those made in India devices.
![](https://www.mobilityindia.com/wp-content/uploads/2024/05/Banner-3-1021x1024.jpg)
We took the opinions and insights of some of the leading power bank brands and manufacturers and listed them below.
Evolving Trends
The major factors driving the role of power banks are the increasing adoption of smartphones and other mobile devices, along with the growing trend of remote work and e-learning. Moreover, the growing popularity of outdoor activities and travel has also contributed to the growth of the power bank market.
Mr. Rajesh Doshi, Director & Co-Founder, Zebronics, “There has been a notable surge in the demand for high-capacity powerbanks and brands are now introducing models with bigger battery capacities that enable users to charge multiple devices, multiple times. Another trend-setting development is the fast-charge option that facilitates swift charging speeds for compatible devices. Additionally, there is a rising demand for power banks with multiple ports and wireless charging capabilities to accommodate the need of charging multiple devices simultaneously. Furthermore, compact and lightweight designs have become popular, making power banks more portable and convenient for users on the move. Overall, these evolving trends are enhancing the functionality and user experience of power banks, making them even more essential in our increasingly connected world.”
Mr. Aashish Kumbhat, Co-Founder, URBAN Smart Wearables, “Features such as fast charging (60W and 100W), wireless charging, and small & compact sizes which can be fit into the pocket are trending.”
“Power bank market has been booming lately, mainly because people are relying more and more on their portable gadgets like smartphones, tablets, and laptops. This has led companies to introduce multi-port power banks designed to charge several devices simultaneously. One notable trend in the power bank market is the development of power banks capable of recharging laptops, representing a significant advancement in portable charging technology,” Mr. Guneet Singh, COO, Portronics.
![](https://www.mobilityindia.com/wp-content/uploads/2024/05/Gopal-659x1024.jpg)
“Consumers are more inclined to compatibility and quick charging. Most people carry several gadgets, so they need power banks that charge multiple devices,” Mr. Gopal Jeyaraj, Country Head India and SAARC, Promate.
“As our reliance on portable electronic devices grows, will see further advancements in our power bank technology to meet the demand for reliable and convenient portable power solutions,” comments Mr. Mohammad Siraj, CEO & Founder, Heatz.
Mr. Lalit Arora, Co-Founder, UBON, “The power banks segment continues to evolve, driven by technological innovations and changing consumer expectations. The integration of advanced and sustainable features, focus on design, and high capacity without sacrificing the portability are leading the power banks market. Additionally, there’s a focus on fast charging technologies such as Quick Charge, Power Delivery, and other proprietary protocols to reduce charging times.”
Mr. Varun Aggarwal, Founder & Managing Director, Mobatree, “People who are on the move demand compact and portable designs with faster charging capabilities. Additionally, there’s a growing demand for features like wireless charging, multiple charging ports, and smart power management systems to optimize charging efficiency and device safety.”
“One prominent trend is the demand for high capacity and fast charging power banks with larger batteries that offer more charging cycles. Additionally, there’s a growing demand for compact & lightweight designs, ability to integrate with smart device, and multiple output ports,” Mr. Akhilesh Chopra, Director, Bluei.
Emergence of Ergonomic Chargers
Ergonomic chargers which are designed with user-friendly controls, ensuring easy and intuitive operation, simple interfaces, accessible buttons, and clear indicators for battery levels and charging status are gaining popularity.
![](https://www.mobilityindia.com/wp-content/uploads/2024/05/Guneet-659x1024.jpg)
Mr. Guneet Singh of Portronics, “The emergence of ergonomic power banks signifies a shift towards a greater emphasis on user comfort and convenience in charging solution designs. The Ampbox series, Portronics’ best-selling product line, is designed with ergonomic features like a soft-touch finish for a comfortable grip, particularly in scenarios where devices are charged for prolonged periods or on the go. Beyond ergonomic considerations, modern portable chargers are also fashioned with aesthetics in mind. Incorporating sleek, contemporary designs and utilizing premium materials, these chargers elevate the user experience, resonating with individuals who prioritize both style and functionality in their electronic accessories.”
“Ergonomic chargers are designed with user-friendly controls, ensuring easy and intuitive operation. These includes simple interfaces, accessible buttons, and clear indicators for battery levels and charging status.The emergence of portable ergonomic chargers reflects a consumer-driven shift towards more user-centric and adaptable charging solutions. As technology continues to advance, these chargers are likely to incorporate even more features that enhance user convenience and seamlessly integrate into various aspects of daily life,” Mr. Lalit Arora of UBON.
Mr. Mohammad Siraj, CEO & Founder, Heatz says, “Innovations in battery technology have led to the development of compact yet powerful batteries with high energy densities. This allows us to create portable chargers that offer significant power capacity in a small form factor. As sustainability becomes a growing concern, there’s a rising demand for eco-friendly charging solutions. chargers incorporate renewable energy sources like solar power or utilize materials that are more environmentally friendly.”
“Portable ergonomic chargers have gained popularity due to their user-friendly designs that prioritize convenience and portability. These chargers are compact, lightweight, and often feature sleek designs that fit comfortably in pockets or bags. Ergonomic chargers also prioritize ease of use,” Mr. Varun Aggarwal of Mobatree.
Mr. Akhilesh Chopra of Bluei, “The emergence of portable ergonomic chargers addresses the need for convenient and comfortable charging solutions. These chargers are designed with user-friendly features such as compact size, lightweight construction, and intuitive interfaces. Ergonomic designs ensure that users can comfortably carry and use the power banks for extended periods, making them ideal for travellers, outdoor enthusiasts, and professionals on the go.”
“Portable ergonomic chargers are coming up due to portability and people are vying for these power banks as they save the tangled look of the desk,” Mr. Aashish Kumbhat of URBAN.
Increasing Preference for WiFi Chargers
People today prefer wireless charging because they eliminate the inconvenience of using cables and are easy to use.
![](https://www.mobilityindia.com/wp-content/uploads/2024/05/Lalit-659x1024.jpg)
Mr. Lalit Arora of UBON, “One of the significant advantages of power banks with Wi-Fi chargers is the ability to charge devices while providing Wi-Fi connectivity. These power banks often come equipped with smart technologies, enabling features such as remote monitoring, device tracking, and security measures through companion apps. Power banks with Wi-Fi chargers typically come with security features to protect the Wi-Fi network. These power banks are gaining popularity in the business and promotional sector. Companies can offer branded power banks with Wi-Fi chargers as promotional items, providing both a useful charging solution and a mobile Wi-Fi hotspot to potential customers or clients. Many power banks with Wi-Fi chargers adhere to the Qi wireless charging standard, ensuring compatibility with a wide range of Qi-enabled devices.”
Mr. Rohit Sabharwal, Director, CallOne, “WIFI Chargers are becoming common and it’s just a coil that needs to be added to power bank to make them wireless. Solar power banks are also not practical nowadays.”
![](https://www.mobilityindia.com/wp-content/uploads/2024/05/Rajesh-Doshi-659x1024.jpg)
Mr. Rajesh Doshi of Zebronics, “Even though the wireless charging has gained increasing usage in the past few years due to more devices now supporting it, there are still challenges associated with these, like charging speeds, cost etc, which may have been the reasons why the demand for them has gained momentum but not accelerated as expected. The main demand for wireless charging is for smartphones which need Qi-based charging also known as inductive charging, and Qi charging technology is constantly evolving in terms of design and usage and with technology progressing.”
Mr. Guneet Singh of Portronics, “The convergence of wireless power banks signifies the integration of two significant technological trends: portable power solutions and wireless charging capabilities. These innovative devices offer users a distinctive blend of functionalities, providing both on-the-go power supply and wireless charging convenience. These power banks boast built-in wireless charging, allowing you to simply place your compatible device on the surface for a hassle-free power boost. This is especially handy when traveling or spending outdoors, where cables can be a burden and outlets are scarce. Portronics’ Wirecell 10 exemplifies this convenience, offering 15W MagSafe wireless charging. Plus, it delivers a blazing-fast 22.5W wired output for single-device charging.Moreover, the fusion of power bank functionality with wireless charging adds a new dimension of flexibility and portability to these devices.”
Mr. Aashish Kumbhat of URBAN, “Phones with wireless charging make life easier. Wireless charging power banks save you from worrying about cables and you can charge the mobile in one go.”
“Power banks with wireless charging capabilities are gaining popularity due to the convenience they offer. Users can simply place their wireless charging-compatible devices on the power bank to initiate charging, eliminating the need for cables,” says Mr. Varun Aggarwal of Mobatree.
“Power banks with wireless charging are common nowadays as people are using multiple devices. Another trend in the market is the integration of advanced features like wireless charging and USB-C compatibility,” Mr. Gopal Jeyaraj of Promate.
“Power banks with Wi-Fi charging capabilities represent a significant advancement in convenience and connectivity. These devices not only provide portable power but also serve as Wi-Fi hotspots, enabling users to stay connected to the internet while charging their devices. This integration of power and connectivity enhances user experience, especially in environments where access to traditional power sources or Wi-Fi networks may be limited,” Mr. Akhilesh Chopra of Bluei.
Brand Positioning
Positioning a brand effectively by identifying the target audience and their needs, understanding their preferences, behaviours, and pain-points will help to position to resonate well with users.
Mr. Guneet Singh of Portronics, “Portronics’ power banks are renowned for offering a balance of affordability and exceptional quality. These products are designed with meticulous attention to detail, ensuring unmatched built-in quality that guarantees reliability and durability. Despite their high quality, Portronics power banks remain affordable, making them accessible to a wide range of consumers. What sets Portronics power banks apart is their ability to elevate the charging experience by incorporating next-gen technology.”
“Promate boasts a diversified product-line, including mobility accessories, IT peripherals, photography enhancements, digital gadgets, consumer electronics, and more. A company known to operate on the ‘first to market’ philosophy has over 1000 innovative products, the largest for a peripheral brand, and boasts a dominant presence in over 150 countries worldwide,” says Mr. Gopal Jeyaraj of Promate.
![](https://www.mobilityindia.com/wp-content/uploads/2024/05/Rohit-Sabarwal00-659x1024.jpg)
Mr. Rohit Sabharwal of CallOne, “CallOne has always been dedicated to enhancing life with high-quality, affordable mobile accessories. Our mission is to provide products that make life easier. Our products are tested and certified to meet the market’s current safety and quality standards. CallOne always makes relentless efforts to push the best of technology and quality.”
“To position a brand effectively, identifying your target audience and their needs, understanding their preferences, behaviours, and pain-points will help you tailor your brand positioning to resonate with users. Define the core values and personality traits that you want your brand to embody. This could include being innovative, reliable, eco-friendly, or customer-centric. Consistently communicating these values helps build a strong brand identity,” says Mr. Lalit Arora of UBON.
Mr. Aashish Kumbhat of URBAN, “We want to be synonymous with Trust. With sleek and ultra-compact designs, we aim to provide functionality and bring a touch of elegance to any charging setup. Furthermore, our multilevel protection feature for power banks ensures the safety of users’ devices, while their wide compatibility makes them suitable for a diverse range of smartphones and other electronic devices.”
![](https://www.mobilityindia.com/wp-content/uploads/2024/05/Siraj-Heatz-659x1024.jpg)
“We see ourselves as one of the leading brands introducing unique and versatile products in the Indian market, thereby capturing the largest market share,” says Mr. Mohammad Siraj, CEO & Founder, Heatz.
Mr. Rajesh Doshi of Zebronics, “During the past 26 years of presence, Zebronics has expanded its offerings in the charging domain, presenting a diverse range of products such as charging pads, stands, and even magnetic interface based wireless charging solutions. Looking ahead, Zebronics has ambitious plans to invest further in this spectrum, intending to introduce an even wider variety of products. Zebronics is committed to staying at the forefront of innovation in the charging industry, ensuring that customers have access to cutting-edge technologies and a seamless charging experience.”
![](https://www.mobilityindia.com/wp-content/uploads/2024/05/Akhilesh-659x1024.jpg)
Mr. Akhilesh Chopra of Bluei, “Bluei aims to position itself as a pioneer in delivering innovative and reliable power solutions tailored to the evolving needs of consumers. Our commitment to quality, performance, and user experience sets us apart in the market. We emphasize on providing a diverse range of power banks with cutting-edge features, ergonomic designs, and robust build quality to ensure maximum customer satisfaction and brand loyalty.”
“Mobatree has been one of the pioneers in the manufacturing of lithium batteries in India and is the only one that offers a wide variety of batteries. Now we are also providing a wide range of high-quality power banks. We aim to empower consumers with reliable, high-quality power banks that align with their lifestyle and values, fostering trust and loyalty through transparent communication and exceptional customer service. Emphasizing reliability, performance, and versatility, we also aim to establish Mobatree as a trusted partner for OEMs seeking high-quality power bank solutions,” Mr. Varun Aggarwal of Mobatree.
Trends in Power Bank Manufacturing
Manufacturing power banks in India offers significant benefits, including cost savings, job creation, reduced dependence on imports, etc so most brands today want to manufacture in India instead of importing.
Mr. Lalit Arora of UBON, “The Indian government has launched ‘Make in India’ initiative to promote manufacturing and attract foreign investments. The skilled workforce available in India can contribute to the development of high-quality products. Proximity of India to the major consumer markets in Asia, the Middle East, and Africa can enhance the competitiveness of India-manufactured power banks in these regions. With a focus on global competitiveness, Indian manufacturers can explore export opportunities and contribute to the country’s economic growth. India-made power banks can find markets beyond the domestic landscape.”
Mr. Aashish Kumbhat of URBAN, “Manufacturing power banks will take a big leap in the next few years.”
Mr. Rohit Sabharwal of CallOne, “We have realized that Indian products are more sought-after in India. In India, we have a setup in Mayapuri where we make products that meet international quality standards. CallOne invests in R&D, adopts cutting-edge technologies and If the government supports us, and continually upgrades its production processes.”
Mr. Guneet Singh of Portronics, “Manufacturing power banks in India offers significant benefits, including cost savings, job creation, reduced dependence on imports, etc. Cost efficiency stemming from reduced transportation costs, import duties, and currency fluctuations allows for competitive pricing, making power banks more accessible. Local manufacturing stimulates economic growth by creating jobs across various sectors and contributes to self-reliance by reducing reliance on imports, conserving foreign exchange reserves, and mitigating supply chain risks. Currently, our operations near Delhi-NCR handle half of our production. As the ‘Make in India’ campaign gains momentum, we plan to gradually shift all our manufacturing facilities to India.”
“Manufacturing in India presents a significant opportunity for the power bank segment, offering several advantages such as cost-effectiveness, scalability, and regulatory compliance. By establishing manufacturing facilities in India, Bluei can not only streamline production processes but also contribute to the country’s economic growth and job creation. Moreover, local manufacturing enables us to address the unique needs of the Indian market more effectively, fostering stronger relationships with customers and partners. Overall, manufacturing in India will play a crucial role in Bluei Brand’s expansion and success in the power bank segment,” Mr. Akhilesh Chopra of Bluei.
New Innovations
Mr. Rohit Sabharwal of CallOne, “Our focus is on delivering excellent value for consumers who believe in the mantra Optimum Priced and Best Quality, the core values that shall be synonymous with every product of CallOne. We would continue to bring in power banks that are light weighted and easy to carry.”
![](https://www.mobilityindia.com/wp-content/uploads/2024/05/Aashish-Kumbhat-659x1024.jpg)
“Power banks with more battery capacity for frequent travellers who need fast charging on-the-go. They also want the ones which can charge laptop, mobiles etc in one go,” Mr. Aashish Kumbhat of URBAN Smart Wearables.
Mr. Guneet Singh of Portronics, “Portronics has launched Ampbox 27K, a 4 in 1 power bank with 65W max output, perfect for charging laptops wherever you are. Moreover, manufacturers are increasingly prioritizing the enhancement of charging speeds to meet consumer demands for faster and more efficient charging solutions. They are leveraging advanced technologies such as USB Power Delivery (PD) and Qualcomm Quick Charge to achieve this goal. Zapcell 10K, a recent launch of Portronics, is equipped with a 10,000 mAh battery. Portronics has recently launched the Luxcell Mini 10K, 20K and Luxcell Wireless Mini 10K which are perfect for travellers. Portronics Luxcell Series Power banks have an ultra-compact body and fine design giving it a premium look.”
![](https://www.mobilityindia.com/wp-content/uploads/2024/05/Varun-659x1024.jpg)
“Mobatree incorporates modern innovative technology to manufacture lithium-ion batteries and employs various technologies to provide power solutions with better performance, efficiency, and charging time options. Our focus is on delivering user-centric designs that prioritize functionality, portability, and sustainability. By aligning with the values of environmental consciousness and technological innovation, Mobatree aims to establish itself as a trusted brand that prioritizes both user convenience and environmental sustainability,” Mr. Varun Aggarwal of Mobatree.
“Promate Torq 10 is power–packed power bank that comes with 20W power delivery & quick charge 3.0 ports, along with the built-in kickstand, all encased in a super slim and compact design. The power-loaded 10000mAh battery capacity delivers full power to various devices and charges them faster than a regular power bank. Its adaptive charging technology ensures that the right amount of current is supplied per the connected device. With its super-Fast 20W USB-C Power Delivery Port, charge any USB-C compatible smartphone or tablet,” Mr. Gopal Jeyaraj of Promate.
Mr. Rajesh Doshi of Zebronics, “The portable power bank market has witnessed significant growth due to the increasing power demands of modern devices and the need for continuous connectivity. Technological advancements, market trends, and the convenience they offer have fuelled their popularity among the on-the-go generation. Consumers are seeking power banks that are slim, lightweight, and easy to carry, without compromising on power capacity. Moreover, the integration of additional features and rugged designs has also gained popularity.”
To Sum Up
The India’s Power Bank Market is expected to grow at a significant rate in the coming years. Rising disposable incomes, growing urbanization and increasing penetration of smartphones, tablets and compact electronic devices are the major factors that are positively impacting the growth of India’s power bank market. The power consumption of the electronic gadgets has significantly increased in the recent years due to customers increasingly playing games, making video calls, attending conferences and using multimedia. Currently, most of the power banks are imported and can easily be substituted by made in India power banks. Manufacturing power banks locally can help meet the rising demand and cater to the diverse needs of the Indian consumer base. India is strategically located to the export markets such as Middle East, Africa, South Asia, etc giving it an additional advantage.
Covered By: Mobility India / Powerbanks
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com roy@roymediative.com, 9811346846/9625243429.