Founded in 2020, Elista is India’s leading world-class electronics, home appliances, IT, and mobile accessories brand. During an exclusive interaction with Mr. Saket Gaurav, Chairman and Managing Director of Elista and TeknoDome (parent company of Elista), he elucidated the mission and vision, the immense scope of manufacturing, and shared his insights on the prospects of going international.
Wide range of products
Elista’s portfolio consists of Smart LED TVs, washing machines, coolers, dishwashers, refrigerators, IT accessories, mobile accessories, and speakers. The top brass in the company are industry pioneers who have combined expertise spanning over 200 years. The company’s initiatives are motivated by the dual objectives of ‘being vocal for local’ and ‘creating employment possibilities in India. As an Indian consumer electronics company, Elista is driven by the ambition to better people’s lives while establishing the brand.
Part of the TeknoDome Group, UAE, Elista adheres to India’s ‘Atmanirbhar’ principle of manufacturing. Elista has pushed the envelope to produce consumer electronics with superior functionality at affordable prices. The product portfolio comprises Smart LED Televisions, Washing Machines, Coolers, Dishwashers, Refrigerators, IT Accessories, Mobile Accessories, and Speakers. From its inception, Elista has been clocking impressive growth and has chalked out aggressive plans for next year.
Scope of Consumer durables
Electronics manufacturing is worth 8 lakh crores per annum, and this is going to be huge and is likely to increase threefold by 2026. This hike will come from international markets. Due to its huge population, domestic consumption is huge.
Government Strategies for Boosting Manufacturing
Manufacturing now has the perfect circumstances for any brand to get into manufacturing, as the Indian government is supporting the Make in India concept and imports for complete units are being curbed, so the government is supportive and the supply chain eases there. In India, there is a lot of opportunity, and for the entire world, it’s a wide-open opportunity for all the manufacturers.
For export, India’s geographical region has a huge edge, and the geographical location and its access to the sea make manufacturing a huge opportunity compared to China, which has very little access to the sea. Moreover, the logistics expenses are greatly eased while supplying to the Middle East. India doesn’t follow the sanctions that other countries follow, and looking at the global political crisis today, India emerges as the potential IT and electronics manufacturing country in the world.
The scope of manufacturing is huge, as it depends on R&D quality, shipment, and supply chain. The price of the supply chain has a heavy impact on the price of the product. Secondly, India is emerging as an electronics hub, so most of the multinational brands in India are looking for production and technology transfer. So, the scope is huge, and there are manufacturing schemes that the government is taking to start businesses in India.
In addition to that, the promoters at Elista have a deep understanding of distribution channels and networks in over 50 countries, owing to the distribution prowess TeknoDome has for managing leading global brands in these countries.
Elista strongly recommends brands be manufactured in India. In the short term of 3 years, Elista has launched in the Middle East and is present in 17 countries in the Middle East and Central Asia. Elista plans to explore African countries as well. While Elista is based in Dubai, it has access to 80 countries in the Middle East and Central Asia and plans to reach 50 countries in another 5 years.
Mr. Saket Gaurav, while summarizing the roadmap of Indian manufacturing, says, “For export, India’s geographical region has a huge edge, and the geographical location and its access to the sea make manufacturing a huge opportunity compared to China, which has very little access to the sea. In the short term of 3 years, Elista has launched in the Middle East and is present in 15 countries in the Middle East and Central Asia. We plan to explore African countries and reach 50 countries in another 5 years.”