Endefo is a lifestyle brand designed for a smarter living to embody the young vibrant generation’s values, aspirations & interests. During an exclusive interaction at the 10th Mobility Conclave 2023 with Mr. Aneef Tas, CEO of Endefo, discusses in detail regarding the brand policy, its positioning and the future roadmap envisaged.
With a proven track record of capturing a significant market share in 6 GCC countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates). Endefo India is committed to offering top-notch goods with creative designs, durable components, and a firm and supple in-hand feel at an affordable price. With BIS certification, Endefo’s selection of electronic accessories, which includes digital age gadgets, is the ideal fusion of quality &technology
Vision
Endefo is a lifestyle brand designed for smarter living to embody the young, vibrant generation’s values, aspirations, and interests. With an exclusive collection of smart gadgets, we seek to inspire and motivate people. Being one of the major digital brands, we stand to make every possible use of technological intelligence in all of our lifestyle products.
Brand Policy
Endefo’s brand philosophy is to empower people to live healthier, more productive, and connected lives through innovative wearable technology. Endefo offers its products at a competitive price, making them more accessible to a wider range of consumers, and has a strong distribution network, which helps it reach consumers in all parts of the world.
We aim to deliver high-quality, cutting-edge technology-driven products to their target audience, which includes digitally savvy youth and tech enthusiasts, amongst others.
Products
Endefo is enthusiastic about providing the best quality products with innovative designs, reliable elements, and a strong ‘and smooth in-hand feel. From power banks to car chargers to adapters, Endefo’s range of electronic accessories is the perfect blend of technology and quality, with BIS certification. Yes, Endefo offers you the ultimate smart life experience for a smarter you.
Dominating Mobile Accessories Market
The Indian mobile accessories market has experienced remarkable growth, driven by factors such as increasing smartphone penetration, rising disposable incomes, and the growing influence of e-commerce platforms. The ever-evolving smartphone designs and the need for device protection have significantly contributed to the dominance of this segment.
Explore Indian market
Endefo delves into the dynamic and rapidly expanding landscape of the Indian mobile accessories market. Over the past few years, with the widespread adoption of smartphones across India, the demand for mobile accessories has witnessed an impressive surge. Mobile accessories, ranging from protective cases and screen guards to power banks and wireless headphones, have become essential for enhancing the user experience and ensuring optimal device functionality. As the number of smartphone users continues to rise exponentially, the market for mobile accessories is poised for robust growth.
Endefo products are now available in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, the United Arab Emirates, and India. Endefo may be looking to gain a competitive edge by establishing a presence in a growing market before competitors do. It might be seeking to collaborate with local partners or manufacturers to leverage their expertise and expand their operations. Expanding into a new market can enhance brand recognition and reputation on a global scale.
Future Plans
Endefo has an ambitious plan to invest 200 crores in the Indian Wearable Technology Market by the end of 2024 and aims to secure a 10% market share in the Indian Weartech segment by2026. Talking about the future plans, Mr. Aneef says, “We have seen a lot of potential in the Indian market, and our products are available in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, the United Arab Emirates, and India. We aim to expand into a new market that will enhance brand recognition and reputation on a global scale.”
Covered By: Mobility India / Endefo
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