BlackZone Mobiles, a prominent mobile phone brand in India since 2001, strives to deliver technologically advanced products at affordable prices. Committed to exceeding customer expectations, the focus lies in innovating and enhancing our offerings across high-end smartphones to feature phones. With a rich array of features, the feature phones cater to diverse user needs, ensuring satisfaction and continued growth in the mobile phone industry.
In a Mobility Magazine exclusive, Mr. Karan Thukral, Chairman, BlackZone Mobiles, delved into his industry journey, emphasizing his involvement in the Make in India initiative. He elaborated on his contributions and discussed the brand’s product portfolio, upcoming launches, and future ventures. Mr. Thukral also outlined his missions and visions, providing insights into the brand’s strategic direction and aspirations.
Can you share a bit about how you got into the electronics business?
Our journey began with a spare parts business initiated by my father. After working alongside him for over 25 years, we decided to venture into the electronics market in 2000. Starting with trading, my son eventually took over, allowing me to retire.
How did the Make in India initiative influence your business?
When The Make in India launched in 2016, we established a factory and introduced our trademark, KARA. Despite initial challenges due to limited electronics knowledge, we later launched our new brand, BlackZone, which gained traction, especially in the mobile phone segment.
Could you share about your manufacturing process?
Our business model involves salespersons, service centres, and distributors across every state in India, ensuring PAN India sales. We boast a skilled team of engineers, R&D professionals, and staff who handle the manufacturing of a wide range of products including Smartwatches, Neckbands, and Mobiles.
What impact has Make in India had on your business?
Make in India has been instrumental in expanding our business domestically and globally, significantly contributing to our overall growth.
How many models does BlackZone offer?
We currently have 87 models in the keypad mobiles segment, along with Flipper phones, Smartphones, watches, Neckbands, and Smartwatches, catering to diverse consumer preferences.
What distinguishes feature phones in the market, and what is your strategy for it?
Feature phones remain popular in rural areas, and our brand excels in providing innovative designs and features tailored to this market segment.
Could you share some examples of your innovative designs?
We’ve introduced attractive designs such as a car-style flip phone and 4G phones with options like YouTube and WhatsApp, catering to various consumer preferences.
What opportunities do you foresee in the Indian market?
With the ongoing changes in Make in India, we anticipate significant opportunities in the next five years, particularly in the manufacturing sector, as the government continues to facilitate growth in this area.
How has having a new brand ambassador impacted your brand?
Having Bollywood actress Mouni Roy as our brand ambassador has significantly elevated our brand’s popularity, especially among the masses.
What message would you like to share? My message is simple: continue working hard, provide genuine products, and plan diligently. The government is supportive of businesses with the right capabilities and passion.
Covered By: Mobility India / BlackZone
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