Gionee announced its latest Ultra Smartphone ELIFE S7 at this year’s Mobile World Congress. Developed under the ‘making slim to perfection’ product development philosophy, the S7 focuses on performance and user experience more than just ultra slim design.
“We believe ELIFE S7 will bring the future of slim smartphones to the next level. To make ever-slimmer phones, compromising on performance and function is pointless. Manufacturers should offer more features benefiting user experience other than just slimness,” said William Lu, President of Gionee
Arvind R. Vohra, Country CEO & MD – Gionee Smartphones India said “We have had a rapid growth since our launch 2 years ago. We are at a threshold of achieving the targets we set for ourselves having sold over 4Million+ devices in India already. Gionee is aiming to be among the top 5 mobile players in India by the end of next fiscal year. ELIFE S5.5 & S5.1 witnessed huge acceptance amongst Indian consumers and we are certain that the S7 will create its own benchmark. Consumers will continue to witness exciting offerings this year under the E & S series which are LTE ready matching up to the next level of 4G connectivity option that the country will witness this year.
Inspired by the U-shape design of railway tracks, the ELIFE S7 features Iconic frame design, beautifully merging a high glossy finish and metal effect with two parallel metal light lines. The unique ergonomic side profile provides an extremely comfortable grip for one-handed use.
The metal used on S7 is aviation level aluminum magnesium alloy, making the skeleton solid and durable with no worry of bending in pockets like competitors’ slim products. Despite the durable metal, both the back and front have Corning Gorilla Glass 3 protection against scratches — ultimately creating a combination of hardness and softness to bring maximum protection to the device.
High power consumption has always been a big problem for ultra slim phones. To enable the battery to last for a whole day, the S7 is equipped with a 595 density 2700 mAh battery, which is the highest among ultra slim phones in the market. In addition, Gionee has optimized both the hardware and software performance to lower battery consumption, bringing energy efficiency to users’ fingertips.
A flat 13MP camera imbedded in the S7 looks more natural. Gionee’s self-developed ‘Image+’ image processing system enables users to shoot stunningly high quality images with easier user experience. Powered by the night mode engine of Image+, the device can capture 6 pictures in about 1 sec., and compose to 1 picture by adjusting the brightness and image noise.
As one of the fastest cameras with zero delay in the market, S7 can capture a picture with only 500 milliseconds, and its focus time is only 300 milliseconds. The S7’s 8MP front camera incorporates intelligent Face beauty 3.0 technology — the device can estimate peoples’ gender and age, and recommend the best over the face beauty effects for more natural selfie photos.