Heineken shows customers a unique way to experience their world, as they announced their association with the largest Image recognition and augmented reality platform app, *Blippar* *for the UEFA Champions League.
Heineken open to new things style and Creativity with Blippar’s innovative technology, allows consumers to live the Heineken experience like never before. Customers will be able to simply Blip the Heineken UEFA Champions league bottle and the phone screen will instantaneously activate a different digital experience, leading consumer to play a unique football based game themed around the UEFA Champions league and a chance to enter a contest. Adding a fun element to the technological aspect, it also provides a 360-degree image that lets consumers immerse themselves in the unique
experience.
*Commenting on the new association, Samar Singh Sheikhawat, Senior Vice President, United Breweries Ltd said, “In the rapidly evolving world of digital communications, the changes might be multiple but the crux remains the same – finding innovative & instantaneous ways of touching the lives of consumers. Heineken is known globally for its iconic design and for breaking new ground with its approach towards marketing. With the Blippar app we are taking our association with the UEFA Champions league a step further and giving our consumer the best football experience *
Augmented reality makes it easy for retailers and brands to engage their customers. Retailers and brands are using augmented reality to engage consumers who previously were beyond their grasp. All in all, AR is going to play an increased role in both retailers and consumers lives. More and more buying decisions are going to be influenced by AR, including both promotional tools and information services.
