iCruze is a leading mobile accessories brand that provides a wide range of Lifestyle accessories products like Smartwatches, Party Speakers, Soundbars, TWS Airbuds, Powerbanks and other Smart accessories. We also make handcrafted Genuine and Vegan Leather Laptop Bags. As a Brand we are planning to launch Smart power accessories such as Wireless Chargers, Wireless Charger with Multiport Docks in next quarter. During an interaction with Mobility Magazine, Mr. Syed Uzair, Co-Founder & Director of iCruze, talks about their brand strategies, vision and mission, and how the brand has introduced radical changes to create potential value for the consumers.
iCruze is one of the few brands that offers a wide range of products such as chargers, cables, wireless neckbands, TWS earbuds, smart wearables, tempered glass, smart accessories, laptop bags and home audio all under-one-roof at affordable prices. The brand focuses on providing innovative technological products to all consumers keeping in mind the needs of the consumers. The brand has launched different products with the latest technology and features and also in 2023 many more products are in pipeline to serve the market.
Mr. Syed Uzair comments, “We have been able to establish a strong foothold in the market owing our adaptability to changing trends and innovations and our ability to make our products affordable. We focus on quality rather than quantity and aim to provide products that are user-friendly.”
In the last few years, the industry has seen rapid digitalization and the integration of devices and features is taking place at a rapid pace, so iCruze has been adapting its activities to the new market dynamics in terms of innovation and new ideas. Today, staying fit and healthy is of great importance for many customers. Since the outbreak of Covid, visiting a gym or fitness centre has become the new norm and smartwatches can help users in tracking fitness and daily health activities such as steps, calories, heart rate, oxygen level, and other fitness features have become quite popular.
The globalisation and digitalization have led to a higher dependency on smart gadgets, especially Lifestyle accessories. The enhanced connectivity spectrum and higher adoption of Lifestyle accessories are driving the growth of the mobile accessories market. Today, mobile accessories market is growing very rapidly with more and more new generation customers inclined towards using smart gadgets.
iCruze understands market trends and develops products with best value to customers along with best customer service. Quality, innovation, and reliability are the pillars on which iCruze operates and thrives. The brand is strongly present in the offline channels including retail formats (LFR) and also on the online platforms such as Flipkart, Amazon and on their Own website.
With focus on ‘Make in India,’ most of iCruze products are made in India and the brand plans minimize dependency on other countries further in the coming months.
While talking on the future trends, Mr Syed Uzair says, Our focus is to extend our presence on online channels such as Flipkart and others. We will soon launch our TWS Candy at a very attractive price.
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com/ roy@roymediative.com, 9811346846/9625243429.
