itel announced the launch of its exclusive and experiential retail store – in Jaipur, Rajasthan. To elevate the buying experience of its customers, itel exclusive store called as itel Home is spread across a 270 sq. ft. area and located in one of the key markets with maximum footfalls. These itel Home stores would showcase itel range of products such as Mobiles-Smartphones, Feature phones, Smart Gadgets, TV, Soundbars across different segments. The exclusive store in Jaipur will also display futuristic AIOT products from itel to enhance customer experience and journey.
In line with the brand’s philosophy of ‘’itel hai. Life sahi hai’, this is yet another step from the No 1 Mobile brand* in India in being an enabler that provides better life to its customers by way of superior, trendy, and immersive product experience stocked under one roof. With its robust offline retail presence in the Rajasthan region, the itel home store would surely drive more and more customers to buy and experience itel range of products that suit their daily needs of communication, entertainment, and infotainment. itel plans to have five such stores across India by 2022 to take this momentous customer experience journey further.
On the day of the launch, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “We have had a delightful journey in the last 5+ years of operations in India garnering trust and loyalty from 8 crore happy customers. “
The launch of the itel store in Jaipur will set a different course in consolidating the retail network as it will be operated by itel’s channel partners. This retail model will be scalable under the Franchise Owned Company Operated (FOCO) model wherein the Distributors would act as itel ambassadors who will meaningfully engage with the customers to give them a delightful experience across all itel products in an immersive environment. Designed in a modern format to facilitate storage and display, the store ensures an attractive technology experience for consumers.
For the initial six months, consumers will get exciting goodies from itel on their first purchase. The itel exclusive store is equipped to follow all necessary hygiene and safety protocols as per the government’s guidelines and is conveniently located at Shop No. G6 (Ground Floor) Jagdamba Tower, Amrapali Circle, Vaishali Nagar, Jaipur, Rajasthan302021
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