considerable price slash in prices. The brand has received phenomenal response post the price cut. It has introduced full multimedia phones for as low as Rs 699 to further boost the business volumes.
“Though the research firms may suggest that the feature phones are gradually losing out to the smartphones, feature phones still comprise of around two-third of the mobile market in India. According to statistics as recent as OND 2014 quarter from one of the leading market research firms, Greyhound, in India, only less than 10% population has access to smartphones. This essentially means that the percentage share of feature phones in the tier II, tier III and rural
markets would be as high as 90% or even more. They are here to stay for some more years and the volumes are sizably high for a mobile brand to ignore,” says Pankaj Anand, Chief Executive Officer, Jivi Mobiles.According to Mr. Harsh Vardhan, Head – Marketing, Jivi Mobiles, “It is a matter of immense
pride for us that one of our fastest selling models JV X9300 has bagged the Mobility Excellence Award for the best feature phone recently. It is one of the slimmest phones that has a mighty 3000 mAh battery and also the most affordable in its category priced at Rs 1199 only. The 3.5” touch phones are available for as low as Rs 1799. In CDMA range, we have two models – one for Rs 999 and the other which is a CDMA+GSM phone for Rs 1899 only.”
“However, it’s not just the low price. Jivi phone models are rich in design and has quite many features that users in India’s hinterlands really want like the boom sound speaker, wireless FM, high battery life besides the superior build quality and feel. There are about 40 feature phone models that we have in our product portfolio. This signifies that that we have a phone in every price bracket – starting from a common man’s need to as much a user wishes to spend – and every screen size category,” informs Mr. Vardhan.
Lenovo Launches Budget TAB 2 A7- 10 Exclusively on Snapdeal Lenovo has launched its latest TAB 2 A7-10, exclusively on Snapdeal – India’s online marketplace. The device offers unbeatable style and performance to users looking for a great tablet at an affordable price. The ultra-portable tablet, which was showcased at Consumer Electronic Show (CES) 2015, comes with great multi-media features and an all-day battery life.
Priced under INR 5000, it is an ideal choice for people looking for their first tablet or a secondary computing device.The TAB 2 A7-10 comes with all the essential features of a great tablet.The ergonomically designed device is extremely thin and feather light at only 9.3 mm thin and weighing only 269 grams. The tablet provides a smooth experience and powerful performance with Android 4.4 KitKat and a 1.3 GHz Quad Core processor. The sharp and vivid 7-inch display allows users to comfortably view photos, videos and web content from any angle.
The great screen coupled with Dolby audio make it a fantastic multi-media tablet and a versatile performer for both work and play. The tablet also comes with built-in Lenovo DOit Apps that allows easy transfer of files, secures & speeds up the device, and syncs contacts.Commenting on the launch of the TAB 2 A7-10, Rohit Midha, Director, Tablet Business Unit, Lenovo India said, “This new tablet offers the great build quality and reliability of the Lenovo brand at an affordable price point. We are very confident that this product will redefine the value proposition of the entry level tablet segment and make tablets more attractive to customers. We have partnered with Snapdeal for the first time to tap their unparalleled reach across the length and breadth of the country.”
Speaking on the tie-up with Lenovo, Tony Navin, Senior Vice President- Electronics and Homes,Snapdeal.com said, “We are extremely delighted to enter into a strategic association with Lenovo with the launch of TAB 2 A7-10, it is a very attractive proposition for first time users and for customers who have been waiting for the right priced tablet. At INR 5000, this tablet will appeal to students as well as customers who have had limited choices for a tablet at sub 10000 pricing. With Snapdeal’s extensive reach across the country, coupled with Lenovo’s robust portfolio of products, we are positive of making this partnership a huge success.”
