Kodak is all set to launch its first Android based smartphone in CES 2015. Kodak has collaborated with British firm Bullit that will make most of the components of the smartphone. The firm is also known for making rugged CAT-branded smartphones.
The camera-maker says the smartphones are aimed at consumers who want a “high-end experience” but are uncomfortable with complicated devices. The company promises a “great design and UI” “Kodak is one of the world’s most recognisable brands. It is trusted by consumers as a marque of quality and innovation,” said Oliver Schulte, CEO Bullitt Mobile at the time of announcement. “We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.”
Schulte added, “Delivering simplicity without compromise, these devices will address a segment of the mobile device market that has been poorly served to date. By giving customers easy access to printing and sharing services while still offering the latest Android OS and features found on high-end smartphones, we will appeal to a large audience of users who value ease of use and stylish design as highly as they value functionality.”
Eileen Murphy, VP Brand Licensing, Kodak stated that, “We are impressed with Bullitt Group’s commitment to delivering a portfolio of products that embrace the quality and innovation that our brand is known for around the world.”
