LiveMe, India’s first live broadcasting and social engagement platform, has launched five new categories to enhance engagement with users and offer them a wide variety of top-notch content across various domains. The new categories – Live Entertainment, Live Game of Gamers, Live Laughter Challenge, Live Bollywood and Live Music – aim to fulfil the holistic entertainment needs of users and give fresh talent a solid platform to showcase their skills.
Standing up to the expectations of its 60 million users across the world, LiveMe is now an open platform with a plethora of content to be discovered. Debuted in India in April 2017, LiveMe has seen over 13 million downloads in a year in the country. With redesigning LiveMe is targeting to increase viewing rate from 75% on average to 95% a day.
The primary focus of the company is to build good content and provide budding artists a platform to not only showcase their talent and reach masses but make a living out of it through virtual presents such as Samosa, laddoo, jalebis and festive stickers that their fans gift them. These virtual gifts form an important part of the app’s monetization as well as gifting process, the app had processed USD 1 million in virtual gift payments to its streamers within 7 months of its inception. The app is most popular among the age group 25-34 and receives major traction from- Delhi, Surat, Mumbai, Bangalore, Jaipur, Hyderabad and Pune.
Commenting on the development, Ms. Yuki He, CEO of LiveMe and Senior Vice President at Cheetah Mobile said, “Live streaming has become an integral part of the lives of young and tech-savvy consumers today. People are keen to catch all the action live and stay updated with their favourite shows on the go! A lot of young Indians are also looking for avenues, where they can exhibit their talent and earn fame.
We at LiveMe constantly try to provide our users with the best engagement options and strive to cater to their entertainment needs, all on one platform. Our primary target audience from tier 1 and 2 cities is in the age bracket of 16-34 years. We truly believe that the newly-launched categories will gain massive popularity with our user base, enable them to choose from a myriad of content and allow them to experience the joy of live engagement.”
Through this innovative and live broadcasting content presented by some of the most talented youngsters in India, LiveMe aims to give users an experience that is truly larger than life. The addition of the five new categories will help users continue experiencing top quality unscripted entertainment and enjoy the ‘LIVE’ life!