Lyne is one of its kind which has organised an International Partner with 250 stockists at Thailand within a year. The brand has introduced 150 mobile accessories in just a year.
This meeting was a platform to reward the partners for their outstanding work across. The company had organised this massive event from 12-16th February to focus on the business of being a channel partner.
Lyne as a brand has been able to provide high-quality, design-focused, and reasonably priced products because of its several international manufacturing units and a packaging unit in India. This meet was attended by so many stockists and partners with a view to understand the marketing strategy of the brand and the product as well so that they can communicate in the market. .
As per Mr. Meet Vij, Co-founder of Lyne says, “We are really proud as we are the first one to have organised such kind of meet within a year. We are super excited to have this partner meet, and this is one of the most important outings for the partners. We have always felt that partners are very important to us and hence these meets are very crucial for the nurturing the relationships.”
Mr. Sandeep Sawhney, Business Head, Lyne says, “Even though this event was the first time for a new brand like Lyne, yet we were so happy to see it being attended by 250 stockists and partners. Currently we have about 20 super stockists and we have been able to get 10,000 dealers in PAN India, almost covered 75% region and will start Pan India by April. In coming year we will keep on doing events and international trips every year. “
The company Lyne has always felt the need to nurture the relationship with the super stockists and the channel partners . By providing knowledge, along with a firm understanding of local needs, culture and of course language, these partners are essential in building and growing our market share and ensuring that the brand continues to be a trusted mobile accessory brand The company intends to go up the ladder and become one of India’s most reputable consumer electronics firms with its bold, stylish, and robust products and powerful distribution network.
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