Vserv, the smart data platform for mobile marketing in India and South East Asia, announced it is signing of an investment from Maverick Capital Ventures, the venture capital fund affiliate of Maverick Capital, a 21 year-old hedge fund with over US$8 Billion under management. This partnership builds on Maverick’s extensive history of successfully investing and supporting mobile businesses globally to become large scale platforms. With this investment, Vserv has raised a total of US$18 Million to date, including its first round of US$3 Million from IDG Ventures India.
Co-founded in 2010 by Dippak Khurana and Ashay Padwal, Vserv has grown to a 200 person strong organization today with offices across India and South East Asia. Vserv’s flagship platform, AudiencePro™, ties together data from multiple sources such as offline and online marketers, telecom operators, mobile app developers and other third party sources. The platform then creates user personas and triggers real time intent signals thereby enabling unprecedented discovery, analysis and monetization of end users.
In India alone, the Internet user base is expected to explode from 200 million today to 500 million users by 2018, primarily driven by mobile users who are expected to contribute over 80% of this base. In this high growth environment, Vserv has strategically positioned itself with rich data profiles of over 120 million mobile internet users in India. It has mined this data to deliver mobile marketing for over 500 clients across sectors like Consumer Goods, E-commerce, Retail, Telecom, Banking & Financial Services, Mobile Entertainment and Gaming.