Micromax announces strategic collaboration with Intel for mobile devices

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Micromax announced a strategic collaboration with Intel in India aimed at offering a bouquet of high-performance mobile devices to the Indian consumer. The company launched the 8-inch Canvas Tab P666 – its first Intel Processor powered device in India. Powered by the Intel Atom Processor Z2520 (1M Cache, 1.2 Ghz), the new tablet will offer users a premium package with superior performance along with great aesthetics and an elegant glass finish design.

Commenting on the partnership announcement, Mr. Vineet Taneja, Chief Executive Officer, Micromax said, “Our collaboration with Intel will be instrumental in our vision of creating a range of new mobile devices to meet the needs of both evolved as well as first-time users. At Micromax, we have always believed in bringing the most innovative solutions for our consumers by opting for smart partnerships.’

With regard to the new Canvas Tab P666 launch, he said, “We have been witnessing an increasing demand for high-quality tablets that offers a seamless experience and more efficient data consumption on the move. The Canvas Tab P666 is designed to address such needs by offering a dynamic range of device capabilities powered by the Intel®  Atom™ processor that delivers a great performance.’

Commenting on the launch, Debjani Ghosh, Vice President, Sales & Marketing Group, Managing Director, South Asia, Intel said “We’re very privileged to be working with Micromax, India’s leading local mobile device company to bring to market a high quality product at an affordable price. The Canvas Tab P666 is the first Intel® powered tablet to be assembled in India by Micromax and is one significant step in the direction of realizing the government’s ‘Make in India’ vision.’

‘We are confident that Micromax’s broad reach will enable more consumers from even lower tier cities to empower themselves with the power of technology through this device which is yet another step in working towards making the dream of ‘Digital India’ a reality. Our collaboration has yielded an 8” tablet powered by an Intel® processor that truly delivers performance without compromising on battery life and graphics while providing consumers real value for their money” she added.

About the Canvas Tab P666
Powered by a 1.2GHz Intel Atom Processor Z2520 with Intel Hyper-Threading Technology, the Canvas Tab P666 enables a great multi-tasking experience. This Intel technology allows the stream of instructions to be split up and processed simultaneously by different cores, making it possible to utilize more cores to complete the task, saving precious battery life.

Running on latest Android 4.4 KitKat, the 3G enabled Canvas Tab P666 gives users the access to a number of features including voice search, Google Drive*, Hangouts* for video calls, smart contact prioritization etc. Equipped with an 8-inch WXGA IPS display with a resolution of 800*1280, the tablet offers a dynamic contrast and color vibrancy with an immersive graphic quality ensuring a smoother UI and a faster refresh rate. Users can capture all their favorite moments in just a click with a 5MP rear camera and at same time fulfil their selfie needs with a 2MP front camera.

Available in Black and White colors, the tablet is designed with an exquisite glass finish and metal edges giving it a unique and elegant look. A sleek and light tablet option, the Canvas Tab P666 weighs a mere 310 grams  sporting a 7.9mm sleek glass body and comes with an expandable memory of up to 32GB relieving users of all the storage woes. Power packed with a 4400 mAh battery, the tab offers a powerful back up.

Users can chose from a multitude of applications pre-loaded on the tablet – M!Games* to play high quality games online; M!live*to download unlimited latest Bollywood, Regional videos, music, wallpapers, mobile games and applications; Bookmyshow* to book, buy & check movie tickets, show timings, schedule, reviews & news; Hike*, an Indian instant messaging service that can help users to experience more privacy & share all kinds of non-media files & documents on the go. Apart from these, it has Swift Key*, a smart prediction technology for a smarter, easier & more human experience; Dr. Safety*, a Trend Micro* virus scanning system certified as the best to stop malicious android apps; Opera Mini Browser* for fast browsing with maximum data savings.

The Canvas Tab P666 priced at Rs. 10,999/- will be available in online and offline stores from November 29.