Micromax expands its successful Spark series; Launches SPARK GO to disrupt the affordable smartphone segment

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Micromax Informatics, India’s leading handset brand, announced a fresh addition to its hugely successful Spark series – the Micromax SPARK GO, in partnership with Flipkart. Running on Android Oreo (Go Edition), the new smartphone aims to massify the VoLTE experience across the country. Taking this a step further, Micromax has partnered with Reliance Jio, the world’s largest mobile data network, to bring exciting offers of additional 25 GB of 4G data for all Jio customers.

Targeting the new age hyper social consumers who are looking to upgrade from their existing 3G smartphones, Micromax aims to ride on the current wave of 4G VoLTE to enable consumers with faster internet speed. Riding on the ongoing festive season in India, the Spark Go has been priced at INR 3,999 for the discerning online consumer.

Commenting on the launch, Mr. Vikas Jain, Co-Founder, Micromax Informatics Ltd. said, “With the growing preference of e-commerce in India, today’s discerning online consumer is always on the look-out for a multitude of options. Understanding these evolving needs and preferences of our audience, we are very excited to launch our latest offering – the Micromax SPARK GO. Running on Android Go, it has been built and developed with an aim of eliminating the two biggest concerns users face today with affordable smartphones – that of storage and performance. Striking a perfect balance between our online and offline strategy, the SPARK GO is being launched in an exclusive partnership with Flipkart. To further provide our users with better services, we are a part of a great partnership with Reliance Jio. Always aiming to democratize technology for the masses, we look forward to seeing how the consumers take to the Spark Go.”

Screen – Delve deeper into memories
Exemplifying excellent graphic quality, the device is equipped with a 5-inch IPS display which ensures that colours are bright and detailing in images as clear as ever.

Power-infused performance
The SPARK GO offers efficient performance with a 1GB RAM which will enable users to juggle between apps seamlessly. SPARK GO is powered by a 2,000 mAh battery. The 4G enabled smartphone ensures that users never have to wait for their videos to load!

Haven for the photography enthusiasts!
Capture rich photographs with SPARK GO’s 5MP rear camera. Taking selfies is now just a cake walk with a 2MP front camera for the selfie aficionados. Keep your precious memories safe and enjoy on-the-go access to your files, music and pictures with 8GB ROM expandable up to 32GB with microSD card.

A memorable user experience!
To provide consumers with a better experience on lesser hardware, the Spark Go is running on Android Oreo. It also has 4G VoLTE sim slots to enable consumers with faster internet speed.
Price: INR 3,999
Availability: 26th October 2018, in an open sale on Flipkart

Jio Offer:
Micromax has also partnered with Reliance Jio, the world’s largest mobile data network, to bring an exciting offer for its consumers. An additional 25 GB of 4G data will be given to all Jio customers. Customer will get 5GB additional data benefits on a recharge of Rs.198/Rs.299 for a maximum of 5 recharges. The offer is applicable on Micromax SPARK GO.

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