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Mid-Range Smartphones Emerge as Customer Favorites in the Festive Season 2021: Amazon Survey

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Amazon.in revealed the findings of its ‘Great Indian Mobile Survey’. With thousands of respondents from tier 1, tier 2 & 3 cities and towns, the survey provides insights on customer preferences for smartphones this festive season.

As per the findings of the Great Indian Mobile survey, 37% of respondents are looking to buy a mid-range smartphone between INR 15,000 – INR 25,000 making it the most desired price point for the festive season. Samsung, Xiaomi, and OnePlus emerged as the most preferred smartphone brands, with over 24% of respondents looking to buy Samsung mobile phones followed by Xiaomi and OnePlus. Redmi Note 10 Series, OnePlus Nord Series (Nord 2, Nord CE), OnePlus 9 Series and Samsung M21, and other Galaxy M series phones topped the popularity chart among the respondents.

With regards to product attributes, Performance, Camera, battery capacity, display quality (in this order) are the top features determining purchase decisions. It’s interesting to note that when it comes to displaying, people find Display type (LCD, AMOLED) and Display resolution (HD+, FHD+, QHD+) to be more important attributes than display refresh rates.

The survey also reveals interesting insights on respondents’ preferences for a 5G phone. More than 54% of respondents are looking for a 5G compatible phone. The demand for bigger battery phones is also strong with over 46% of respondents preferring phones with 5000mAh – 6000mAh batteries.

During the festive season, 96% of respondents prefer AMOLED display for a richer viewing experience. More than 66% of respondents prefer FHD+ Resolution Display. Over 61 % of respondents prefer a smartphone with a 120Hz display refresh rate.

Mr. Nishant Sardana, Director – Mobile Phones & Televisions, Amazon India
Mr. Nishant Sardana, Director – Mobile Phones & Televisions, Amazon India

“With the festive season just around the corner, the Great Indian Mobile Survey helps us understand customer’s preferences and also allows us to know what smartphone shoppers are looking for during the season. The findings revealed interesting insights from thousands of customers across various demographics of the country. We use this insight and continue to work with our sellers and brand partners to bring the best-in-class smartphones and accessories across price points for customers,” said Mr. Nishant Sardana, Director – Mobile Phones & Televisions, Amazon India.

With the impact of COVID-19 on disposable incomes, customers prefer no-cost EMI and other affordable finance options which allow them to buy their desired phone without worrying about the high-interest rates or paying upfront. More than 31% of respondents are looking forward to buying phones on Instant bank Discount, this festive season followed by additional exchange bonus offers. Others finance offers like No Cost EMI, Advantage Just for Prime are also considered by customers. Over 21% of respondents are looking for lucrative exchange offers and 20% are looking to avail No Cost EMI. The Great Indian Mobile Survey was taken by close 10,000+ customers on the mobile category page on Amazon.in in September 2021


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