The lithium-ion batteries are among the most essential parts of electronic gadgets today. Whether it is a Bluetooth headset, TWS, Bluetooth speakers, Smart watch or a power bank – a lithium-ion battery is an integral part it. Based out of China, YXL has been a renowned manufacturer of lithium-ion batteries for the past 6 years, which are today compliant with the EU standard and BIS certifications. In an interaction with Mobility Magazine, Mrs. Cai Kellen of YXL shares her experiences on venturing into the Indian market.
Mrs. Cai Kellen Journey to India
Mrs. Cai Kellen shares, “Let’s go to India! I said to my husband as I woke up one morning at in the early 2019. Soon after that intuitive magical moment, I applied for Indian visa, packed my baggage, and started my journey to India with all kinds of expectations though a bit of nervous heart. After all, this was my first visit to India. When I was young, I used to help my father manage the factory that produced earphones and in the process, and I developed contacts with the Indian customers many times. According to my impression, the Indian customers were smart and careful in their deals which I used to admire.”
“I and my husband founded the YXL brand in 2016 in China, and we had the blessing to having had an excellent R&D team back at home to design and develop a variety of innovative lithium-ion batteries. We started using the best materials that would help us to develop batteries with high energy density, safe to use and had an excellent cycle performance. Of course, it was very difficult in the early stages to develop products to break through the order of using traditional low-density and low-cycle performance products. It was difficult to convince our clients that we always used the best lithium-ion materials that offer them excellent performance. However, we achieved success soon and today our products are very popular in China and abroad and we have won the affirmation and praise of the major domestic electronics manufacturers. In China, people and brands today say, “If you want to use the excellent quality battery, choose YXL.” This popularity gave us the motivation to develop batteries with better designs and capacities. Today, the Indian the Indian consumer electronics industry and it attracted us to venture into the Indian market,” comments Mrs. Cai Kellen.
Today, YXL has four business divisions: polymer lithium battery, cylindrical lithium-ion battery, power battery (lithium iron phosphate) and finished battery. The company today provides excellent energy storage solutions for many electronics manufacturers at home and abroad.
Mrs. Cai Kellen’s Experiences and Contacts with the Indian imaging industry and people
“As soon as I arrived in India, I am touched by the warmth and friendliness of the Indian people. From Delhi to Mumbai, from streets to alleys, from wholesale markets to office buildings, from small workshops to large production enterprises, I can’t help but feel impressed by the attitudes and nature Indian entrepreneurs and business people. Perhaps it was the blessing of the gods that our very first trip itself was a great success, and within a year, we could establish a solid foundation with many well-known Indian brands and manufacturers. Today, in India, our products are widely used by many manufacturers for their Bluetooth headsets, TWS, Bluetooth speakers, smartwatches, power banks, etc,” shares Mrs. Cai Kellen.
“The CV-19 pandemic in 2020 temporarily prevented us from physically visiting India, but it had not stopped our YXL team from developing new products and models to meet the needs of the Indian customers, and the bond of cooperation with the partners in India. In the last 2 years, we also had the privilege of adding several new brands and manufacturers to our clientele. It has been wonderful experience to work for the Indian partners and customers and we will have more exciting experiences in India,” adds Mrs. Cai Kellen.
YXL’s Future Plans
Mrs. Cai Kellen reveals, “The YXL team and I would like to take this opportunity to express our sincere thanks and trust to our partners in India. In the future, YXL will continue to develop more high-quality and affordable products with unrelenting spirit. We will work with Indian companies to create better and more advanced electronic consumer products for the Indian users.”