Samsung Electronics announced the launch of the NX mini, the world’s slimmest and lightest interchangeable-lens camera in India which will be available exclusively through Amazon.in as part of a strategic partnership. This launch also announces a key shift in the company’s go-to-market approach for the digital imaging category, which will increasingly move to the online channel in response to the consumers’ changing needs and buying behaviour.
“This shift in our strategy is created to meet the needs of our customers who are constantly looking for the best in technology. We understand the buying patterns of our consumers and are constantly strengthening our network to cater to their evolving needs. This offering through Amazon.in will enhance accessibility for the NX mini camera.” said Mr. Asim Warsi, Vice President, Mobile & IT, Samsung India.
“We are very excited to be the strategic partner for Samsung’s Digital Imaging Category in India. We are the fastest growing ecommerce platform in the country today and this partnership is a validation of the faith customers and sellers place on our brand. This partnership gives us the opportunity to forge deeper engagement with photography enthusiasts across the country and aligns with our vision of offering customers in India the widest selection at low prices, fast and reliable delivery and a trustworthy shopping experience.”, said Mr. Samir Kumar, Director, Category Management, Amazon India.
This power packed camera with a 1″ BSI CMOS sensor and innovative features like Wink Shot and Baby Monitor, also boasts of NFC and Wi-Fi capabilities that allow sharing of images on a real-time basis. NX Mini is equipped with features such as the 3.0-inch Flip-up Display and wide angle lens, which makes it a perfect camera for selfies.”, added Mr. Warsi. Weighing only 158g (body only) and sporting an ultra slim (22.5mm) design, the NX mini can easily slip into almost any pocket or bag, yet still deliver the powerful results that passionate photographers demand.
The camera features a solid premium metal body with a luxurious leathery finish, making the camera a natural choice for style-conscious photographers looking to make a statement. Available in five different colours (white, black, brown, green and pink) in India, users can choose the colour that best suits their style. The Samsung NX mini comes with a 16 GB Memory Card and is now available in India at a special launch price of INR 22,990 (9mm Lens) and INR 27,490 (9-27mm Lens)
