One Million Marketing is one of the most important distributors of leading brands in Bhopal, MP. During an exclusive interaction with Mobility Magazine, Mr. Vddit Tindwani, COO of One Million Marketing, talks in detail about the various initiatives undertaken by the company that have aided in retaining business continuity and also elaborates on the innovations that are set to change the way ahead.
One Million Marketing has been in the distribution business for about 6 years and has since created a robust image in the market. The organisation has a strong focus on customer service and satisfaction as part of its integral strategy.
Key focus Areas
The organisation sustained by providing the best customer experience and reverting to their requests within a week. It offers users a convenient after-sale service in India. This can be used both offline and online. The brand ensures a complete service through digital technology, with ‘service quality as the foundation and ‘consistency, convenience, and care’ as the core values.
Moreover, another factor that makes One Million Marketing quite appealing to the consumers is the fact that the bills are generated with transparency, and care is taken to ensure that they are settled fast.
One Million Marketing believes in developing trust with the network of retailers which results in promotion of the products in our portfolio. The organisation markets various schemes with attractive and eye-catching creatives on social media platforms as well.
Elite Clientele
One Million Marketing started with the distribution of the entire gamut of products for Portronics initially and then moved to the BOAT, and since the last few months, it has also started the distribution of iGear products. It is one of the largest dealers in the southwestern region and creates a very strong foothold in MP, the most important market in India.
The organisation has created a brand position in the service industry due to its commitment and brand policy. It deals with the entire range of products for Portronics, which has been a market leader in the digital and portable consumer electronics market space in India and a pioneer in innovative technology for the Indian demographic.
The organisation chooses the brands as per its policy and the reputation that it shares with them. Currently, the brand deals in Portronics, BoAT products and iGear portable speakers, an innovative portable fan, an iron lathering, and IT-related key board, mouse. The brand started with Portronics and BOAT and has recently added iGear also to its portfolio.
In Sync with Changing Trends
The Mobile Accessories market is at a rapid growing pace and the rise in demand will even increase more due to the alterations done by mobile companies in their packaging which aims to reduce carbon emission.
One Million Marketing foresees a lot of scope in the mobile accessory business as the spending capacity has increased. With mobile phones becoming an indispensable part of urban life, more and more consumers are spending on smartphones and accessories. With the growth in market size, the number of players in the market has increased. Competition among mobile phone companies and ever-increasing volumes have pushed the prices down significantly. Now that smartphones are within the reach of common users, which is further contributing to volumes.
Impact of offline and Online
Technology-enabled digital transformation has been a key driver for all retailers, be they malls, offline retail brands, or online players. This enables them to engage with them through the entire shopper journey, from awareness and discovery to actual selection and purchase. There has been quite a good impact on the offline as most of the players have moved online. Although there are brands that have always wanted to stay connected to them, direct-to-consumer was the easiest and best way to approach them.
Post Covid, consumers have become conscious with the products they purchase. They look for multiple options and settle with the most cost friendly product. The brand thanks the companies like Portronics, Boat and iGear who have cracked the formula of making sustainable, quality and pocket friendly products. One Million Marketing constantly educates retailers on the features of the products to ensure they are aware about the product which in the end helps them to convince a consumer to buy the product.
Going ahead One Million Marketing would like to cater to the clients that have fair pricing policies and have good relation. Moreover, the organisation also aims to explore other markets in due course.
Mr. Viddit says, “We aim to become the customer experience benchmark in the mobile service industry as we give the customers the best experience. We have been in the industry for the past 6 years. We kickstarted our business with Portronics being the first brand in our portfolio. Within a couple of years, we added Boat in our portfolio and scaled our business by 10x over a course of 6 years. We have recently added iGear in our portfolio of brands and aim to scale aggressively over the next few years.”
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