OnMobile Global Limited announced that it has signed an agreement with Tata Teleservices, making it the exclusive Caller Ring Back Tone partner (CRBT) for the company.
OnMobile will centrally manage Tata’s Content Management Systems across the Code Division Multiple Access (CDMA) and Global System for Mobile Communications (GSM). This deal will enable Tata Teleservices to improve operational efficiency, reduce turnaround time and provide a superior user experience to all its subscribers.
Sanjay Bhambri, Chief Commercial Officer, OnMobile Global said, “This win is a significant milestone and strengthens our long standing relationship with Tata Teleservices, dating back to 2004. We are now their exclusive Caller Ring Back Tone partner. Our proven proficiency in large-scale global deployments and world class IT standards for proactive monitoring through our Global Network Operations Center (GNOC) are key differentiators that helped us win this deal.”
“OnMobile is renowned for their managed services offerings. Through this partnership, we will be deploying a single cross platform Content Management System that has a repository of more than 10 lakh songs in various global languages. Their expertise and robust infrastructure in terms of delivery and operations will be crucial in delivering a top notch offering to our subscribers,” Mr. Gurinder Singh Sandhu, Head – Marketing, Tata Docomo said.
This deal, which has been signed for an initial term of 3 years, will allow Tata’s CDMA subscribers to access a slew of CRBT features which were earlier available only for GSM subscribers. Some of the features include enabling song search and activation through SMS and Tata’s website.
