The evolving global technology brand, OPPO Mobiles, for the first time has overtaken Apple, reserving a spot for itself in the Top 2 Smartphone in India by value in August 2016 as per GFK data. With the launch of the selfie expert OPPO F1s in the market, the brand has clocked a growth of 16% in comparison to the previous month.
The selfie expert F1s came with a 16MP front camera and beautify function apart from a 0.22s lightning fast fingerprint unlock and good battery endurance. These are the features that make it a combination of powerful features desired by the young Indian consumers.
The OPPO global VP, MD of International Mobile Business and also the President of OPPO India, Sky Li comments, “India is a priority market for us. We have caught the trend that users, especially young generations like taking photos and selfies by phones. That’s why we have invested a lot in offering the consumers high quality camera phones with a strong focus on front camera. Going forward we will continue investing in photography technology, design and offering the best consumer experience”.
Despite providing good and better quality products, OPPO’s fast growth can also be attributed to the aggressive expansion of offline channel strategy and successful marketing campaigns targeted towards reaching out the young consumers. OPPO has been expanding its offline presence in the Indian market by targeting 35,000 Point of Sales and 180 after sales service centers for giving its consumers a better experience.