PayU India released a new version of its merchant facing dashboard which aims to give a better understanding into consumers’ purchasing behaviour to a merchant. The new technology platform includes a visually exciting analytics tool which makes data representation not only easy to understand but helps merchant deep dive into conversion rates, payment method and device preferences, card vault usage, refunds, offers etc.
Interestingly, for each feature – there is a well-defined information display that a merchant can grasp in one-go at a macro level. For e.g. when the merchant clicks on Payment Methods – all the information regarding the relevant payment method for the selected period are displayed at the top. It will show the total number of payments, success rate and what percent of the payments happened through net banking or credit/debit cards, cash cards or PayUMoney.
Further, to get a deeper understanding on how each of the payment methods are performing, the merchant can click on a specific payment method. By doing so, they will get the total no. of transactions, rate of success, failure etc. for each of the net banking options (HDFC, ICICI, Citibank etc.) Similarly, they can get issuing bank-wise insights for credit/debit cards as well. (Refer image below) Improved conversion rates through real time downtime alerts Tracking refunds and search made easy Studying different payment devices to understand