Initiator of Bluetooth Speakers, earphones etc in India
Portronics, meaning “Portable Electronics”, has over the past 12 years escalated the pyramid of hierarchy of Indian mobile accessory segment. The brand has completed 12 years and has positioned itself as one of the leading brands in India in the IT and telecom industry.
Since its inception in 2010, the brand has witnessed tremendous growth and accomplished great milestones. The brand Portronics has always strived to bring unique products to the market with intensive research and innovations. The brand has been leading in providing premium quality products to its trusted customers.
The brand has been the very first ones to step into the innovation of TWs category in India. Portronics gave birth to the first-ever idea of introducing Indian technology to Innovative Portable Bluetooth speakers, earphones, car accessories, hubs & cables, power banks, and many more.
Innovation is the backbone
In 2010, Portronics took its first step into the industry and reformed the dimensions of the Consumer Electronics Space. With over 1600+ successful product launches and innovations, the brand stands first in revolutionizing the Portable & Innovative technology that has been dominating the Indian landscape.
Portronics has consistently served the best services and products in the Indian market leading the growth of technology. In just a brief span of a decade, the brand has boosted digital standards by selling over 10-million products. These products flaunt exceptional portability and innovation. They are dedicated gadgets and serve every user’s needs.
The brand has upgraded quality, and most essentially affordable pocket-friendly products! Portronics works on transforming the face of gadgets. Their goal is to give a reforming definition to technological devices by crowning them as enablers and not just mere liabilities.
Portronics has strengthened its position in the market by always bringing value-for-money products to cater to the consumer’s needs and requirements. The brand’s consistent growth in the industry and quality services gives its vision an uplifting platform in the industry. Portronics has never believed in competing with other brands in the market which is their USP. They have their own market strategies for bringing innovative products which catch the attention of the customers, who are always looking for something new and trendy. The brand’s vision and goal are to transform products from simple gadgets to an enriching lifestyle experience. Portronics’ user-centered work strives to make life easier and more convenient to make room for new possibilities.
Encashes on Make in India
Portronics is looking to cash in on the “incredible” opportunities thrown by untapped millennial population in the Indian market and charting out strategies to back the government’s ‘Make in India’ mission by extending support to startups and bringing India-centric innovations.
Portronics, with its PAN India recognition, has proficiently excelled in making innovation accessible to all. For more than a decade, Portronics have endeavored to knock off the best of services and technology to every door in the nation.
Customer Centric Products
In the last 12 years, Portronics has made a mark in the market by gaining the trust and satisfaction of the customers with their products. The brand has been consistent in bringing innovation to its products. It is a known fact that, whenever there’s a launch of some new and unique product in the market, it has to be by Portronics.
Portronics believes the most important thing is to do its best and give its consumers the best innovative products at the most affordable prices. The brand believes in adopting creative and innovative technology to produce new products.
Talking about the evolving trends, Mr Jasmeet Singh says, “The customers need quality and ease of convenience. They are looking for overall value of the products nowadays. During the pandemic we have focused on work from home products and it was doing quite well”
Portronics strategically positions itself and would continue to create smart, connected and trendy lifestyle for the youth, by democratizing cutting-edge technology to provide the best technology products at affordable price.
Portronics is looking to benefit from the government’s Production-Linked Incentive or PLI to start production. The brand was 30% Make in India and within 2023, it plans to become almost 60% .
While concluding Mr Singh says, “The brand was 30% Make in India and within 2023, it plans to become almost 60%. We see a lot of scope in the TWs category so we plan to come up with wide range of TWS, smartwatches, neckbands. As a part of the strategy, we also plan to strike a balance in hybrid approach across all portals so as to penetrate in the network. “ Moreover, Portronics gadgets and products rule over accessibility, quality, and innovation and give your modern needs a stylish touch!
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