Power banks are portable chargers, which are equipped with a circuit to control the power flow range. Rapid demand for compact electronic devices equipped with rechargeable batteries such as smartphones, tablets, and laptops has boosted the growth of the global power bank market.
Mobility Magazine has done in-depth research on the power bank segment in India and brings forth a wide range of information for its readers. This article comprises of industry updates and industry views. The former depicts the global scenario, trends in power banks and the latter talks about the views of industry veterans on the trends, their take and the future innovations ahead.
- Power Bank Market Growth
The global power bank market size was valued at $17.41 billion in 2019 and is projected to reach $22.34 billion by 2027, registering a CAGR of 3.4% from 2020 to 2027.
The global power battery pack market, which is presently valued at US$ 6.3 billion, is expected to rise at a CAGR of % to reach US$ 13.7 billion by the end of 2024, according to the analysis. (https://www.maximizemarketresearch.com/)
The global power bank market size was valued at USD 13.48 billion in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 8.3% from 2023 to 2030. The growth of this market can be attributed to the increase in the adoption of smartphones and other electronic devices, the growing power consumption of mobile devices due to technological advancements, the increasing affordability of power banks, and the extension in the reach of online retail platforms for end-users. One of the prominent drivers of the market is the growing use of smartphones and tablets. The number of smartphones in emerging markets, such as China, Brazil, and India, has increased owing to the reduced costs of mobile technologies.
- Market Revenue Share – Power Bank Asia Pacific
This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2017 to 2030. For this report, Grand View Research has segmented the global power bank market report based on capacity range, energy source, battery type, distribution channel, and region:
- Regional Outlook (Revenue, USD Billion, 2017 – 2030)
The power bank is a portable battery, which is equipped with a circuit to store energy from the input source and vent it out as and when required. These gadgets have currently gained immense popularity across the world, owing to the upsurge in the adoption of digital products. Moreover, their distinct characteristics, which include durability, portability, multiple sockets, fast charging, and low range cost fuel their need among tech-savvy consumers. In case of a prolonged power outage or an unstable electricity supply, a power bank serves as an ideal option, preventing the device from turning off. Mobile phones, digital cameras, tablets, and laptops are some of the gadgets that can be powered by power banks.
North America, The U.S., Canada, Europe, The U.K., Germany, France, Asia Pacific, China, Japan, India, South Korea, Australia, Latin America, Brazil, Mexico, Middle East & Africa (MEA), KSA, UAE, South Africa.
Power banks are categorized under consumer durables, as they can be recharged and reused multiple times. The performance of a mobile power bank depends on the battery inside. The most common types of battery are Lithium-ion (Li-ion) and lithium-polymer (Li-polymer). Li-ion batteries have high energy density with low range cost; however, the efficiency of Li-ion batteries decreases with time even when not in use, and are available in only rectangular shapes. Li-ion batteries are suitable for frequent use of mobile power banks.
According to power bank market analysis, a rise in demand for smartphones across the globe, an increase in sales of power banks on online portals & e-commerce websites, and an increase in demand for power banks for laptops and wearable devices are the major factors that drive the growth of the global power bank market size. However, factors such as emerging trends of wireless charging, improved battery capacity of electronic devices, and increasing preference toward rental power banks among users hamper the power bank market growth. On the contrary, the development of solar & hydrogen fuel-based power banks, the increase in the trend of wearable devices, and emerging trends toward wireless power banks are expected to offer lucrative power bank market opportunities for expansion.
- Power Bank Asia Pacific market revenue share – 50.6%.
This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2017 to 2030. For this report, Grand View Research has segmented the global power bank market report based on capacity range, energy source, battery type, distribution channel, and region:
Major players in the power bank market are Ambrane India Pvt. Ltd., ADATA Technology Co. Ltd., Anker Innovations Technology Co. Ltd., AsusTeK Computer Inc., Griffin Technology, Intex Technologies India Ltd., Lenovo Group Ltd., Panasonic Corporation, RAVPower, Sony Corporation, Xiamoi Corporation, AUKEY, Dll Inc., Duracell Inc., Easyacc, iWALK Global, Microsoft Corporation, myCharge, Omnicharge, Syska, TP-Link Technologies Co. Ltd., Uimi Technology Pvt. Ltd., OnePlus Technology Co. Ltd., UNU Electronics Inc., and Samsung SDI Co Ltd.
- Market Growth Factors
In addition, the advent of 4G networks and consistent use of internet services have made these devices less efficient in terms of power consumption. This has created a huge demand for power banks across the world, thereby propelling market growth.
- Price Reductions For Portable Power Banks
Due to the presence of a large number of participants in the market as well as a rising number of new entrants in the industry, the market for power banks has become extremely competitive. The companies are lowering the prices of their power banks in order to maintain their position in the market despite increased competition and to attract more customers. In addition, businesses are actively working to improve their products and are concentrating their efforts on the introduction of power banks that incorporate more recent technology.
- Rising Use Of Smartphones
The adoption of mobile technology has been accelerating. People in mature economies are more likely than those in emerging economies to utilize the Internet & social media, as well as to own mobile phones, particularly smartphones. Since smartphones have such a wide range of uses, the majority of people on the planet now use them. A smartphone has a built-in computer as well as additional functionality like web browsing, an operating system, and the capacity to run the software program. Rapid technical progress is also anticipated to support market expansion.
Smartphones have become a crucial part of our day-to-day life and are equipped with powerful operating systems such as Android, Symbian, and iOS that allow the user to play games, run multimedia players, access video calling, and stay connected to the external world via high-speed internet services, which leads to high consumption of battery in the smartphone. The mobile power bank is a portable battery charging device by which the user can charge mobile devices anywhere and anytime. It is a medium-sized electronic device comprising a special battery with electronic circuits to control the power flow range. Mobile power banks allow the user to store the electrical energy depending on the capacity (mAh) to charge up small computing devices such as smartphones and tablets.
- Market Segmentation based on capacity
Based on Capacity, the market is sub-segmented into the Up to 4000 mAh, 4001 – 8000 mAh, 8001 – 12000 mAh and Above 12000 mAh. The above 12000 mAh segment is dominated in the market. These power banks offer high output efficiency and a long battery life, as well as LEDs or LCDs that show the battery level. Consumers choose these power banks because they are less expensive than power banks with capacity of more than 15,000 mAh. These power banks are big and have a lot of extra capabilities like DC output connections for charging laptops, USB Type C ports, and Quick charge functionality. Due to salary cuts, the COVID-19 pandemic has resulted in a significant slowdown in global economic growth and a decrease in per capita income for the population.
In India, there are about 430 million smartphone users currently who use about 33 million power banks a year worth Rs 2,000 crore. Currently most of the power banks are imported and can easily be substituted by those made in India. India Power Bank Market has the presence of a large number of players. Major players in the India Power Bank Market are concentrating on developing new technologies to facilitate the industry with lowest time and low expenditure consuming technologies. In recent years there are many discoveries in the field of technologies with regards to India Power Bank Market, which in turn will help the industry to grow resulting in boost to the competition. The Indian e-commerce website like are sold in this festival likewise, power bank are also sold in Rs XXX crore worth. Amazon and Flipkart and many more are predicted to sale 5 billion value products in coming festivals and seasons. Every year around Rs 750 crore worth premium smartphones
INDUSTRY VIEWS FROM VETERANS
Wireless power banks have gained immense popularity among consumers on the global front. Major market players in the power bank industries are coming up with this technology to cope with the high market demand. Wireless power banks eliminate the usage of cables to charge the devices, which promotes hassle-free charging facilities. In addition, wireless charging is also equipped to facilitate fast charging, which provides lucrative opportunities for its adoption.
Industry veteran, Mr. Ashok Rajpal, Managing Director, Ambrane India says, “The continuous innovation and advancement in power bank technology are catering to the increasing power demands of modern devices. Providing enhanced user experiences, the trends are evolving from increasing capacities. Giving options for fast charging, compact designing, multiple devices etc. Few more innovations like solar-powered power banks are gaining traction, harnessing solar energy to charge devices on the go.”
Mr. Rajesh Doshi, Co-founder & Director of Zebronics begins it saying, “Power banks have positioned itself as an accessory that was once considered as an exclusive product to a gadget that’s a must-have essential for consumers that use smartphones, tablets etc. In the past decade, the power-bank industry has witnessed a significant transformation that is driven by technological advancements that are a by-product of evolving consumer requirements. There has been a notable surge in the capacity of power-banks and brands are now introducing models with bigger battery capacities that enable users to charge multiple devices, multiple times. Another trend-setting development is the fast-charge option that facilitate swift charging speeds for compatible devices. Additionally, there is a rising demand for power banks with multiple ports and wireless charging capabilities to accommodate the need of charging multiple devices simultaneously. Furthermore, compact and lightweight designs have become popular, making power banks more portable and convenient for users on the move. Overall, these evolving trends are enhancing the functionality and user experience of power banks, making them even more essential in our increasingly connected world. “
Talking about this , Mr. Hemang Budhdeo, Founder & Director, Stuffcool says, “ The advances in fast charging technology are allowing us to pack more and more power into smaller and smaller power banks. Plus with the number of devices we carry around with us growing – a phone, a wall charger, TWS earphones and their case, a smartwatch and its charger – consumers are looking to reduce the weight and size of other things they carry. It’s a combination of technology and consumer need that is driving this movement to compactness. For example, our cute and colorful Stuffcool Palm Power Bank is just 8 cm in height and has a whopping output of 20W that can charge most high-end devices with ease.”
“The power bank industry has witnessed several trends in recent years. Some notable trends include fast-charging technologies, increased battery capacities, integration of advanced safety features, and the adoption of compact and lightweight designs. Additionally, power banks with wireless charging capabilities have gained popularity, offering users a convenient and cable-free charging experience, “ Mr. Pankaj Mirchandani, Founder & CEO, UltraProlink,
Mr. Akhilesh Chopra, Marketing Director, Bluei feels that fast charging power banks is in “The most evolving trend is the wireless power banks. This is because a lot of people are increasingly relying on their mobile devices for various purposes while traveling, be it for navigation, communication, or entertainment.”
“ The power bank industry has witnessed several evolving trends in recent years. Firstly, there has been a significant increase in the power capacity of power banks. Higher capacity power banks, ranging from 10,000mAh to 30,000mAh or even more, have become popular as they offer multiple device charges before needing a recharge themselves. Secondly, there has been a shift towards faster-charging technologies in power banks. With the advent of technologies like Quick Charge, Power Delivery, and USB-C, power banks can now provide faster charging speeds to compatible devices, reducing the overall charging time. Furthermore, the integration of advanced features in power banks has become a trend. These features include wireless charging capabilities, built-in cables, multiple charging ports, and even LED displays to indicate the remaining battery percentage. These additions enhance convenience and functionality, making power banks more versatile for users.Finally, environmental sustainability has gained importance in the power bank industry. Manufacturers are now focusing on producing eco-friendly power banks with materials that are recyclable and energy-efficient. This trend aligns with the growing consumer demand for sustainable and environmentally conscious products, is of the opinion Mr. Mandeep Arora, MD & Co-founder, Ubon
Mr. Gopal Jeyaraj, Country Head – SAARC, Promote Technologies says, “ There is consolidation of chargers is in trend, like power banks, wall chargers, wireless chargers into one device and everyone is vying for fast charging options. “
Migration from big to super compact
Mr. Rajesh Doshi, Co-founder & Director of Zebronics says, “Even though the wireless charging has picked its pace steadily in the past few years due to more devices now supporting it, there are still challenges that are associated with these, like charging speeds, cost etc., which may have been the reasons why that it has gained the momentum but not accelerated as expected. The most common and the majorly utilized format of wireless charging are for smartphones that need to have Qi-based charging that is defined as inductive charging, is being constantly evolved in terms of its design and usage and with technology progressing, the applications will further venture out to different spectrums aside from Consumer Tech. “
Expressing his opinion, Mr. Pankaj Mirchandani, Founder & CEO, UltraProlink, says” Power banks with wireless capability have gained traction due to their added functionality. By integrating wireless technology, these power banks enable users to charge their devices wirelessly, eliminating the need for cables. The effectiveness of such power banks can be measured by evaluating their charging speed, compatibility with various devices, and user reviews on charging efficiency. “
Mr. Ashok Rajpal, Managing Director, Ambrane India says, “The rise of power banks with Wi-Fi chargers offers the convenience of wireless charging combined with the functionality of a traditional power bank. To measure the effectiveness of a power bank, consumers should consider factors such as its capacity, output power, charging speed, efficiency, and safety features. Additionally, reading reviews and checking ratings from other users can provide valuable insights into the real-world performance of the power bank. By considering these factors, consumers can make informed decisions and choose a power bank that meets their charging needs effectively.”
Mr. Mandeep Arora, MD & Co-founder, Ubon goes on to say “ The advances in fast charging technology are allowing us to pack more and more power into smaller and smaller power banks. Plus with the number of devices we carry around with us growing – a phone, a wall charger, TWS earphones and their case, a smartwatch and its charger – consumers are looking to reduce the weight and size of other things they carry. It’s a combination of technology and consumer need that is driving this movement to compactness. For example, our cute and colorful Stuffcool Palm Power Bank is just 8 cm in height and has a whopping output of 20W that can charge most high-end devices with ease, Says Mr. Hemang Budhdeo, Founder & Director, Stuffcool
Mr. Gopal Jeyaraj, Country Head – SAARC, Promate Technologies says, “ “Its essential that the customers understand that the compactness is dependent on the battery inside. People should be more directed towards technology, actual capacity and then it should come to design and other features. So, its mandatory that the channels should educate the battery used inside. “
“The demand for cables, such as USB cables and lightning cables, remains steady. With the proliferation of various devices, including smartphones, tablets, and other electronics, the need for reliable cables to connect and charge these devices persists. People who are always on the travel need to be super compact so that they are easy to use, says Mr. Akhilesh Chopra, Marketing Director, Bluei
Power banks with Wi-Fi chargers have gained popularity due to their ability to provide wireless charging capabilities along with portable power. These power banks allow users to charge their devices wirelessly by simply placing them on top of the power bank, eliminating the need for cables.
“ Power banks have become more compact and portable due to advancements in battery technology, manufacturing processes, and consumer demand for convenience. Improved battery technology allows for higher energy density, enabling power banks to store more power in smaller sizes. Additionally, miniaturization of electronic components and enhanced circuitry design have contributed to reducing the overall dimensions of power banks. Consumers’ desire for portability has also driven manufacturers to create sleek and slim designs that prioritize convenience without sacrificing functionality. These compact power banks offer users a reliable and portable source of power for their devices, comments Mr. Mandeep Arora, MD & Co-founder, Ubon
Measuring the effectiveness of reality battery
The power bank consists of three components such as lithium-ion battery, hardware protection circuit, and outer case. Among all, the battery is the heart of the power bank and hardware protection controls the current, voltage and temperature as well.
Mr. Rajesh Doshi, Co-founder & Director of Zebronics says, “Even though the wireless charging has picked its pace steadily in the past few years due to more devices now supporting it, there are still challenges that are associated with these, like charging speeds, cost etc., which may have been the reasons why that it has gained the momentum but not accelerated as expected. The most common and the majorly utilized format of wireless charging are for smartphones that need to have Qi-based charging that is defined as inductive charging, is being constantly evolved in terms of its design and usage and with technology progressing, the applications will further venture out to different spectrums aside from Consumer Tech.
Mr. Hemang Budhdeo, Founder & Director, Stuffcoolexpresses his opinion, “It is the consumers’ multiple device ownership that is driving the emergence of portable power banks with the capacity to charge multiple devices. This is the reason why we engineered the Stuffcool Super Power 85 that comes with 2C 1A port – where both C ports can work simultaneously to deliver 65W + 20W that can fast charge a laptop and a smartphone at the same time.”
To measure the effectiveness of the battery in a power bank with Wi-Fi chargers, consumers can consider the following factor like battery capacity which is to check the power bank’s capacity, typically measured in milliampere-hours (mAh). Higher capacity power banks can provide more charges to devices before needing a recharge. The Charging Speed that support fast charging technologies like Quick Charge or Power Delivery. These technologies ensure faster and more efficient charging of devices. The Charging Efficiency that the power bank’s efficiency rating, which indicates how much energy is lost during the charging process. Higher efficiency means less wasted energy and better overall performance. The Safety Features which ennsure that the power bank has built-in safety features such as overcharge protection, short-circuit protection, and temperature control. These features help safeguard devices and the power bank itself during charging.By considering these factors, consumers can make an informed decision about the effectiveness of the battery in a power bank with Wi-Fi chargers.
“The rise of power banks with Wi-Fi chargers offers the convenience of wireless charging combined with the functionality of a traditional power bank. To measure the effectiveness of a power bank, consumers should consider factors such as its capacity, output power, charging speed, efficiency, and safety features. Additionally, reading reviews and checking ratings from other users can provide valuable insights into the real-world performance of the power bank. By considering these factors, consumers can make informed decisions and choose a power bank that meets their charging needs effectively, “ says Mr. Ashok Rajpal, Managing Director, Ambrane India
As per Mr. Pankaj Mirchandani, Founder & CEO, UltraProlink, “ To measure the effectiveness of a power bank’s battery, consumers can consider factors such as its watt hours (Wh), Battery capacity (mAh), charging speed, efficiency rating, and the number of charging cycles it can withstand.”
Role of Power banks in Tier 2 cities
Mr. Hemang Budhdeo, Founder & Director, Stuffcool goes on to say, “As the things we can do with our phones has grown exponentially, so has the requirement for bigger batteries for them. And bigger batteries need bigger power banks with 10000/20000 mAh capacities. Bigger capacities also mean we have the option to charge more than one device.
“Power banks, especially those with higher capacities ranging from 40,000 to 50,000mAh, play a vital role in Tier 2 cities. These cities often face inconsistent power supply, making it challenging for residents to rely solely on traditional charging methods. Power banks offer a reliable and portable backup power source, ensuring uninterrupted device usage, particularly during power outages or while traveling, “says Mr. Pankaj Mirchandani, Founder & CEO, UltraProlink.
Mr. Ashok Rajpal, Managing Director, Ambrane India throws light, “Power banks with capacities ranging from 40,000mAh to 50,000mAh play a vital role in Tier 2 cities. They serve as reliable backup power sources in areas with limited access to electricity, support longer commuting and travel durations, overcome limited charging infrastructure, and meet the power requirements of modern devices. These power banks ensure continuous connectivity, productivity, and convenience for residents in Tier 2 cities, making them essential tools in their daily lives.
Mr. Gopal Jeyaraj, Country Head – SAARC, Promate Technologies goes on to say, “These are very huge batteries and power stations. However as far as Promate is concerned, we feel that India is evolving rapidly, and we would like to be the early entrant in that category.”
“Tier-2 cities have become a paramount hub for power-banks where it has emerged as an indispensable gadget. With frequent power outages, power-banks serve as lifelines, especially for students & professionals, considering that nowadays, studies and work are carried out on phones / tablets / laptops. With higher grade capacity power-banks, that are also capable to charge multiple devices including laptops for more than 1 time, these devices are essential for various needs facilitating education, work communication & entertainment, “ says Mr. Rajesh Doshi, Co-founder & Director of Zebronics.
As per Mr Mandeep, UBON, “ Power banks with higher capacities, such as those in the range of 40,000mAh to 50,000mAh, play a vital role in Tier 2 cities and other areas with limited access to electricity or unreliable power infrastructure. These power banks offer significant advantages in such environments like Extended Power Supply in Tier 2 cities may experience frequent power outages or limited access to electricity. Power banks with higher capacities can provide multiple device charges, ensuring uninterrupted usage of smartphones, tablets, and other portable devices. The Charging Multiple Devices like households or workplaces with multiple devices, power banks with higher capacities allow simultaneous charging of multiple devices. This is particularly useful when access to power outlets is limited. The Travel and Outdoor Activities like Tier 2 cities often serve as gateways to nearby tourist destinations and natural landscapes. Power banks with larger capacities are ideal for travelers, hikers, and outdoor enthusiasts, as they can provide sustained power for extended periods, allowing uninterrupted communication, navigation, and entertainment. The Emergency Preparedness like Power banks with higher capacities act as reliable backup power sources during emergencies. They can power essential devices like emergency lights, radios, or medical equipment when traditional power sources are unavailable.
Overall, power banks with capacities of 40,000mAh to 50,000mAh cater to the specific needs of Tier 2 cities, addressing power supply challenges and offering convenience, reliability, and enhanced connectivity.
Mr. Ashok Rajpal, Managing Director, Ambrane India says, “Ambrane is a leading lifestyle consumer electronics brand dedicated to providing innovative and reliable gadgets. With a wide range of products including power banks, smartwatches, chargers, cables, speakers, and headphones, we aim to enhance your mobile experience and keep you connected on the go. Ambrane offers the quality and reliability to its customers at affordable pricing at the innovation at its core. We have touched thousands of satisfied customers who have chosen Ambrane to power their lifestyle. Ambrane’s focus is on quality, innovation, affordability, customer satisfaction, and accessibility. It aims to appeal to customers who value reliable and reasonably priced mobile accessories.”
“For the past 26 years, Zebronics has established itself as a prominent player in the realm of IT Peripherals and Sound Systems. However, in recent years, the company has demonstrated its ability to adapt and keep up with the ever-evolving field of electronics and gadgets, aiming to deliver an enriched experience to its customers. Zebronics has expanded its offerings in the charging domain, presenting a diverse range of products such as charging pads, stands, and even Magnetic-interface based wireless charging solutions. Looking ahead, Zebronics has ambitious plans to invest further in this spectrum, intending to introduce an even wider variety of products. These upcoming offerings will include products with multi-device support and higher power outputs, addressing the growing demands of consumers seeking efficient and versatile charging solutions. Zebronics is committed to staying at the forefront of innovation in the charging industry, ensuring that customers have access to cutting-edge technologies and a seamless charging experience, says Mr. Rajesh Doshi, Co-founder & Director of Zebronics , while discussing in detail .
“We keep you connected to your digital life – always. Because we anticipate consumer needs, innovate technology, and deliver the right products at the right time so that you, the consumer can ‘stay connected.’ The insight and the fact behind our brand positioning and proposition is simple: A phone without charge is a car without petrol; it will just sit there and do nothing, “ says Mr. Hemang Budhdeo, Founder & Director, Stuffcool
Gopal says, “Promate has positioned itself as one among the global leaders in power banks. We operate on a “first to market” philosophy, which emphasizes procedural efficiency so we can bring our innovative products to consumers ahead of our competitors. The combination of all these factors has made us the brand of choice among consumers who recognize quality, design, engineering, and value. We are also continuously investing in strong R&D and have 23 categories under Promate.”
“At Bluei we have always kept in mind that our power banks are of the highest quality and reliability. We prioritize using premium materials and advanced manufacturing techniques to deliver products that perform consistently and meet the expectations of our customers.
We have positioned our market by maintaining a reasonable price point without compromising on quality, we aim to attract customers who value affordability without sacrificing performance, “says Mr Akhilesh
“To effectively position a power bank brand, several key factors should be considered like Identifying the unique features or benefits that set the brand apart from competitors. This could be related to technology, design, capacity, charging speed, or any other distinguishing aspect. Emphasize these unique qualities to differentiate the brand in the market. The Target Audience is tounderstand the target audience’s needs, preferences, and pain points. Determine how the brand can address these specific requirements and position itself as the go-to solution for the target customers. The Brand Image and Messaging is to craft a strong brand image that aligns with the target audience’s values and aspirations. Develop compelling messaging that communicates the brand’s key benefits clearly and resonates with the target customers. The marketing channelidentify the most effective marketing channels to reach the target audience. This could include digital platforms, social media, influencers, traditional advertising, or partnerships with relevant retailers. Utilize these channels to create awareness and generate interest in the brand. Customer Experiencefocuses on providing exceptional customer service and support. Build a reputation for reliability, quality, and responsiveness, as positive experiences can lead to brand advocacy and repeat purchases.Continuously monitor the market and analyze competitors to identify opportunities for differentiation. Stay updated on the latest industry trends, technologies, and customer preferences to adapt the brand positioning accordingly, “says Mr. Mandeep Arora, MD & Co-founder, Ubon
Mr Pankaj declares, “UltraProlink positions itself as a trusted brand that offers innovative, reliable, and high-quality mobile accessories, including power banks. Our focus is on delivering products that combine advanced technologies, compact designs, and superior performance to meet the evolving needs of modern consumers. We strive to provide exceptional customer service and build lasting relationships based on trust and satisfaction. More importantly we are now focussing on shifting most of our manufacturing & sourcing from India.”
Manufacturing in India
Mr. Ashok Rajpal, Managing Director, Ambrane India says, “Manufacturing in India will have a significant impact on the mobile accessories segment due to cost advantages, government initiatives, a growing domestic market, localization opportunities, job creation, reduced import dependence, and economic growth. It presents an opportunity for companies to establish a strong presence, cater to the specific needs of Indian consumers, and contribute to the overall development of the industry.
“Manufacturing in India is poised to play a major role in the electronics segment due to several factors. Firstly, a significant number of products in this segment are already being manufactured in India. The Indian government has been actively promoting and giving importance to Indian manufacturing through initiatives such as “Make in India”& “Atmanirbhar Bharat”. This trend is not limited to domestic brands; multinational companies are also eyeing manufacturing opportunities in India. With favourable policies and a growing ecosystem, India is well-positioned to become a key player in electronics manufacturing, “says Mr Rajesh Doshi , Zebronics
Mr Pankaj starts saying, “Local manufacturing facilities contribute to shorter delivery times, reduced logistics complexities, and streamlined after-sales support. By manufacturing in India, we can ensure a seamless supply chain and provide prompt customer service, enhancing the overall user experience.”
Mr. Akhilesh Chopra, Marketing Director, Bluei says, “We feel that manufacturing in India is supposed to boom. We are quite sure that India will soon be a manufacturing hub.”
“Definitely manufacturing will play a huge role as it will have greater impact on shortening of supply chain time and in saving certain costs which in turn can ultimately benefit the customers. Promate is aiming to start at the earliest possible, “says Mr. Gopal
Mr. Mandeep Arora, MD & Co-founder, Ubon says, “ Manufacturing in India will play a major role in the power bank segment due to the cost-effectiveness like India offers competitive labor and production costs, allowing power bank brands to reduce production expenses and offer more affordable products. Moreover government supports Initiatives like “Make in India,” and production-linked incentives encourage domestic manufacturing, providing incentives and support to companies investing in manufacturing facilities in India.India’s consumer electronics market, including smartphones and tablets, relies heavily on power banks. Local manufacturing enables brands to meet the increasing demand and capitalize on the market potential. Establishing manufacturing facilities in India shortens the supply chain, reducing dependency on imports and ensuring faster delivery times. Power bank manufacturing in India contributes to skill development, job creation, and the country’s economy, fostering innovation and providing employment opportunities in the manufacturing sector. Manufacturing in India allows brands to adapt their products to cater to the preferences and requirements of the Indian market, including regional specifications and language support.”
A lot of players have just entered the power bank industry and are now offering power banks with different capacities, costs, and styles. However, not all power banks are of high quality, as some only last for a short period of time, such as six months. Low-quality power banks have the potential to explode, overheat, and degrade the battery life of a phone. These are typically offered at low prices to draw customers.