Rupshee Communication is one of the leading distributors of mobile accessories. During an exclusive interaction with Mobility Magazine, Mr. Prashant Doshi, Founder & Director, Rupshee Communication talks in detail about the main competencies can help companies bolster their existing competitive advantages, necessitated by the sheer size of the market alone. Being in this field for more than a decade, discuss the emerging trends in buyers’ behaviour.
The buying behaviour has changed rapidly. Today’s consumers are tech-savvy, and their knowledge of e-commerce websites makes them handle a lot of crucial decisions. The decision-making starts when they reach the point of deciding they need to make a purchase. This is followed by a series of pre-purchase behaviours, usually technology-enabled, that ultimately result in experiences they regard as frictionless and effective.
Nowadays, consumers need the best-quality products at the most affordable prices. This, in turn, has implications for the distribution business; hence, they are looking forward to companies that offer good after-sales service.
What has been the key strategy for being such a huge success in distribution in the western region?
Rupshee Communication has been able to create a niche segment in the market due to customer satisfaction, after-sales service, and customer training. The customer service and support industry in India is very important, and we often operate in silos to provide after-sales service.
Customer satisfaction is the key driver of a successful business. It is essential to help customers in any way one can and effectively handle the customer’s queries and concerns. Customer satisfaction and retention are greatly influenced by after-sales services. Rupshee Communication opts for a consumer-centric approach and provides customer training as well.
Discuss the wide range of products that you deal with.
Rupshee Communication has a wide range of products like storage, mobile accessories, music and sound, lifestyle, and gadgets. The aim is to provide universal and reliable service and innovative products with a strong focus on data storage solutions.
Access to the internet and modern technology is vitally increasing, and it has shaped the needs of consumers. The cost of data rates plays a significant role in determining the amount of data people can use, with cheaper data plans allowing for greater data usage. Hence, apart from just dealing in storage, we moved on to other items like mobile accessories, etc.
Elaborate on the various clientele. Which client has the best support, as per your market study?
The company is a one-stop destination for gadgets and mobile accessories. The company boasts a clientele of SanDisk, Samsung in storage, Anker-Soundcore, PhonoKart in mobile accessories & Marshall, Sonos, Bang & Olufsen, BoAt, Saregama, Fitbit, Qubo & Amazon, in Gadget and Luxury.
We have got the best support in Marshall, BoAt, and Saregama Caravan, which is revolutionary in the music industry. These brands have given us a lot of support over the years, and we are happy to work with them.
How do you see the distribution market in Gujrat, and how do you see the difference from other markets?
Gujarat has very good logistics support, and most importantly, it’s a rich market with respect to fund flow and cash flow. Rupshee Communication has successfully brought some of the world’s finest brands to Gujarat’s customers.
Discuss the road ahead—the turnover envisaged, the segments that you plan to foray, etc.
Rupshee also aims to target the corporate gifting segment, apart from being the leading, well-established retailer and distribution network in Gujarat. In the next 2 years, we plan to reach triple the growth rate and also aim to open a new premise in Maharashtra – Karnataka and Delhi NCR.
Covered By : Mobility India / Rupshee Communication
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com roy@roymediative.com, 9811346846/9625243429.