Samsung Mobile Phones Ranked as India’s Most Consumer-Focused Brand: TRA Report


South Korean tech giant Samsung Mobile Phones achieves a commendable feat of featuring in TRA’s Most Consumer-Focused Brands Report 2019 (CFB 2019), the third edition in the series. Laptop-maker Dell, Apple iPhone and LG (Televisions) secure 2nd, 3rd and 4th rank respectively. Of the top 100 Most Consumer-Focused Brands, 56 are of Indian and LIC, Tata Motors and Amul (Milk) lead the India list.

Commenting on the launch of the report N. Chandramouli, CEO, TRA Research, said “Consumers are speaking, and Samsung is listening. Focused on consumer-centric innovations, Samsung in the Mobile Phone Category has pushed the technology limits and set impeccable standards thus creating deeper, stronger and resilient consumer bonds.”

Pond’s and Honda, at 5th and 6th ranks respectively, are first time entrants in the top 20 list. LIC slips one rank to occupy 7th followed by Sony Televisions at 8th. Tata Motors enters at the 9th rank, followed by Amul which is 10th Most Consumer-Focused Brand in India and also leads in the Milk Category. The report lists 500 brands that represent the elite 7% brands out of 10,000 that have excelled by increasing their Buying Propensity or keenness-to-be-bought over two successive years, as measured between October 2017 to March 2019.