Shri Nakoda Impex is one-stop destination for mobile accessories. During an interaction with Mr. Bipin Jain, Director, Shri Nakoda Impex provides details about the journey of the brand, the strategies undertaken to build it as a recognised brand.
Shri Nakoda Impex under its flagship has two brands, Oxy Mobile accessories and iTouch mobile accessories which is one-stop for mobile accessories brand. Both the brands service customers on Pan India basis for the best quality mobile accessories.
Positioning
Nakoda Impex has strategically positioned itself as the one stop destination for mobile accessories. It aims to be the biggest player in the Indian mobile accessories market, a name for young, highly tech-savvy Indian consumers and a brand that all the Indians can associate with for top quality and replacement policies.
Brand Policy
Ever since its inception, the company has focused on honing its brand vision and building its reputation from the ground up as one of the leading brands in mobile and its accessories. The brand provides full services and aims to provide high quality products. The products are of such high quality that they don’t require any repair and the replacement is done at quite a fast pace.
Nakoda has always focused on customer satisfaction, and it has always believed that the happiness of customers with a company’s products, services, and capabilities determines its success.
The company lays emphasis on disrupting the market with latest innovative products as it feels that innovation can create a strong image in the minds of the consumers.
Channel Partners
The brand believes that the channel partners are very crucial for any organization, and hence they train the channel partners to get a feel for the product so that they, in turn, can educate the customers. The channel partners demonstrate that they have a loyal customer base and a strong reputation in the market.
Promotes Make in India
Nakoda Impex also aims to strengthen its mission with “Atma Nirbhar Bharat,” believes in making products in India, and has a small manufacturing unit. The brand started with chargers and cables, then moved on to neckbands, power banks, and other accessories. Either the power market or the music market believes in the quality of the product. Currently, the company also has a manufacturing unit and makes power banks, it has 40% of its items made in India but plans to go 100% soon. Talking about the future, Mr. Bipin says, “We believe that customer satisfaction is key to business, and we have no repair policies, we provide only replacement services. We also educate the rural customers of getting rid of regular hassles repair by purchasing a good product instead of a cheap one . Going forward, we plan to go 100% Made in India, and even go to rural areas and extend our reach there. “
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com/ roy@roymediative.com, 9811346846/9625243429.
