Snapdeal.com has announced a strategic tie-up with Rio Mobile, a smartphone manufacturer promoted by TriStar Products, India’s largest beauty accessory company. Under this exclusive tie-up, Snapdeal has launched range of feature-rich affordable smartphones from Rio Mobile for value conscious smartphone users.Rio MobileThe smartphones inspired by and named after three globally renowned cities – New York, Paris and London – come at a price range of INR 3399 to INR 4999.
Announcing the launch of smartphones on Snapdeal.com, Adnan Kidwai, Co-founder & Director, Rio Mobile, said, “Rio Mobile is here to make waves and we are delighted to launch a range of three feature rich and affordable smartphones in association with Snapdeal. The aesthetically designed smartphones – Rio New York R501, Rio Paris R301 and Rio London R201 are characterized by style and simplicity, combining functionality with high performance. Backed by Snapdeal’s strong pan-India reach and robust distribution network we hope to emerge as a key player in the Indian smartphone market.”
Tony Navin, Senior Vice President, Electronics and Home, Snapdeal.com said, “The affordable smartphone market is booming in India and Rio Mobile is debuting with standout devices in their respective price points. Snapdeal has become the preferred destination for smartphones with the widest range of devices at best prices. As a strategic brand partner, we are committed to making this launch a huge success for Rio Mobile. The smartphones provide users a real Google experience with no preloaded app bundle, a force multiplier in terms of enhancing user experience. We believe this is a perfect synergy between two companies sharing the vision of empowering the Indian smartphone market.”
All the three smartphones launched on Snapdeal run on Google’s Android Kitkat operating system and come with 1.3 GHz quad core processor, 512MB RAM, 4GB ROM and high Impact Display Screen. The smartphones come at varying screen size, camera, battery and other features to meet the unique needs of a broad customer base. The smartphones offer real Google experience with no external preloaded app bundle or bloatware, and provide complete flexibility to the user.