Sony India announced the new BRAVIA XR MASTER Series A95K OLED powered by the Cognitive Processor XR with new OLED panel. This award-winning OLED TV introduces new and improved technology that help deliver the best and most immersive viewing experiences, authentically delivering the creator’s true intent. The ingenious Cognitive Processor XR processor thinks like a human brain offering a complete immersion in an experience that thrills and moves you and feels just like the world around us. In addition to best-in-class, ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR also includes new features that customise and enhance at-home entertainment.
Next Gen Cognitive Processor XR thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favourite content. The new BRAVIA XR MASTER Series A95K OLED is currently available in only one screen size 164 cm (65). The revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours. Thanks to the unique Cognitive Processor XR™, your favourite content is recreated in a way that’s so real you can feel it. Whatever you’re watching, will be upscaled close to 4K quality by the XR Processor XR™. Enjoy striking contrast on the OLED screen that’s expertly controlled by the unique technology to deliver real life depth and pure blacks in every scene.
Feel more depth and texture with pure blacks and dazzling light with XR OLED Contrast Pro. The BRAVIA XR OLED A95K TV has XR OLED Contrast Pro powers the OLED panel so you can enjoy true contrast with the brightest colours and pure blacks. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light, delivering up to 200% as much colour brightness as conventional OLED TVs.
XR TRILUMINOS MAX reproduces 3D colour depth with human intelligence for naturally beautiful colours with new OLED Panel. The Cognitive Processor XR™ also powers A95K’s new OLED panel with XR Triluminos Max, which enables A95K to deliver widest palette of colours. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.
With the latest XR 4K Upscaling and XR OLED Motion clarity enjoy 4K action that stays smooth, bright and clear with no blur. The A95K TV encompassed XR 4K upscaling technology so that you can enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. With OLED XR Motion clarity powered by the Cognitive Processor XR™, the A95Kseries combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original.