Target offers the latest technology products in mobile phone accessories that are available across India and are budget-friendly at the same time.
Their range of products include wireless speakers, TWS earbuds, bluetooth neckbands & headphones, wired earphones, travel chargers, power banks, car chargers, AUX cables, selfie sticks, batteries, card readers and more.
In an interaction with Mobility magazine, Mr. Magan Choudhary, Director of Target Mobile Accessories, shared with us a few details on the company’s mission, vision, core values and future plans.
Kindly brief us about Target?
We saw a huge potential in India’s fast growing market for mobile accessories and so forayed into the Indian market with a mission to provide the Indian users the latest mobile accessories with smart and trendy designs.
Target was formed in 2010 on a small scale and gradually started adding more products to our portfolio as we progressed in the market. Our business started picking up and now we are are present pan India.
We faced several challenges initially but now we have captured a major share of the Indian market and are also expanding our presence in Nepal, Bangladesh, Sri Lanka and other Asian countries.
Very recently, we have opened a big showroom in Delhi. This is our second showroom in the capital of India in a span of 2 months.
What is the USP of your brand and what is your contribution towards social causes?
Target manufactures and offers superior quality cables, batteries, power banks, neckbands, speakers and smartwatches with trendy designs at affordable prices.
We will continue to launch more innovative products to make a mark all over India.
As a part of our social contribution, we provide jobs to the local people. Our focus is not only on making profits but also on maintaining healthy balanced relationships with our customers, distributors and employees.
What are your thoughts on Make-In-India? Will India become a global manufacturing hub?
Ours is a rapidly growing company following comprehensive quality measures that have been integrated into all aspects of the manufacturing processes followed in our state of the art facilities.
We are currently manufacturing our chargers and cables under the Make-In-India initiative. We staunchly support ‘Make in India’ vision and we will continue to add more products to our Made in India portfolio in the coming years.
We are an ISO 9001:2005 certified mobile accessories manufacturer and ensure that all of our products undergo rigorous testing. In the mobile accessories sector in India there is a huge demand and India has a very big role to play as a global manufacturing hub but it will take some time for the
manufacturing to pick up the pace.
How do you compare Target with other brands from the price point of view?
Target offers products according to the market value. Our business runs on four core values which are Quality, Price, Service and Relationships.
We try to provide the products to our customers at the earliest, at affordable prices and we also provide warranty on most of our products.
What are your future plans?
Target aims to be one of the top mobile accessories brands in India. We are focusing on bringing more innovative products to the market in near future, with a special focus on smartwatches.
In future, we want to manufacture all our products in India to boost the Make-In-India initiative.