Tata Docomo has announced a dial in *123# service for prepaid customers looking for personalised experiences that suit their usage. Launched as a part of the brand’s ongoing ‘Har Baar More’ value proposition, the new service allows subscribers to simply dial in *123# from their mobile device to avail a bouquet of customised voice and data offers based on their usage patterns.
With over 900 million mobile phone connections, the Indian market provides an exciting opportunity for a telecom revolution that has the country’s varied customer segments at heart. Subscribers are increasingly looking for connectivity experiences that cater to their specific needs and Tata Docomo has been keeping step with this trend by providing innovative personalised offerings. The dial in *123# service gives Tata Docomo subscribers the ability to avail offers that are best suited to their needs, while on the go.
“At Tata Docomo, we are always working towards providing value for our customers through affordable and innovative tarrifs and telecom services based on their needs. Our dial in *123# service brings relevant offers to our customers’ fingertips and allows them to get more out of their mobile services. We are constantly looking to personalise the evolving needs of our customers and our *123# service showcases just how Tata Docomo delivers ‘More’ with every offer,” said Mr Gurinder Singh Sandhu, Head – Marketing, Tata Docomo.
The *123# service is supported by an ad campaign that are a subtle whisper to solemn ‘public service’ messages. In the current day context, Tata Docomo provides an amusing and colloquial spin to this social message format through two new television commercials (TVCs) that encourage users to dial *123# to avail personalised full talk time offers. The TVCs capture daily life situations to offer a cheeky reminder for the *123# service, making the call for action as urgent as those of the public service messages of yore. The idea is to make calling *123# an exercise as elementary and essential as road safety and everyday hygiene. To drive home the distinct local flavour of the commercials, Tata Docomo has released the TVCs in seven languages, including Telugu, Bengali, English, Hindi, Kannada, Marathi and Tamil.