Established in 2009, Bluei is one of the leading manufacturers, importers, and wholesalers of CCTV, mobile adapters, USB data cables, wired earphones, powerbanks, and car chargers.
Under the supervision of Mr. Rajesh Chopra (Managing Director), the brand has garnered a reputed position in this highly competitive industry. Bluei was formed to provide quality-oriented goods, which is why it became a leader in mobile accessories and surveillance in a very short span of time, with over 2000 channel partners in 22 states of India. Now, to meet the demands of people, Rise Electronics is entering the OEM manufacturing segment with a slogan of “Your Vision, Our Passion” as the brand is using the latest modern technology, thereby providing high-quality products with the latest design and full quality control on the production process. Rise Electronics has SMT and MI facilities at their manufacturing plant.
Mr. Rajesh has been running his business successfully in the industry for the last 20 years and still has a long way to go. He envisions taking his business to new heights in the Indian market in the future.
Mr. Rajesh is also the proud owner of a renowned brand named “Bluei” which has made and maintained solid relationships with many clients through its competitive skills. By adopting the latest production techniques and implementing thorough testing and quality analysis procedures, the company has successfully etched its business mark as a manufacturer of fast travel chargers, micro data cables, mobile powerbanks, mobile chargers, Bluetooth speakers, mobile tools, data cards, data cables, etc., all under the brand name Bluei.
Career Graph of Mr. Rajesh Chopra- Growth, Background & Qualification
Mr. Rajesh Chopra was born in 1974 in the city of Ratia. He completed his graduation from Fatehabad MM College and pursued his post-graduation at Bharatiya Vidyapeeth. He completed his MBA, came back to Ratia, and thereafter joined his family business of electronics, which was started by his elder brother, Mr. Ashok Chopra, in 1988. Mr. Chopra started a distribution network in Haryana in addition to the electronics business. After dedicating a few years to his family business, he wanted to explore more avenues and hence started his new venture of making shoe soles in Delhi in the year 2002, but due to profit-making issues, the venture had to be scrapped within a span of a year and a half.
From there on, he stepped into the import market for household items in Karol Bagh in 2003, where gradually he partnered with his friend and started dealing with mobile accessories such as spare parts, hardware, etc., and created his company, Unique Telecom. The company flourished and gained popularity in the market until 2009.
Gradually in the year 2009, Mr. Chopra along with his nephew, Mr. Vanjul Chopra who had done MBA from the same college, launched his new brand in CCTV surveillance market named ‘CTC’ in the CCTV surveillance market in 2009. CTC was a well-known brand in the security industry. In the same year, another brand name, “Bluei” was registered to serve premium-quality mobile accessories and security equipment. In 2012, his nephew, Mr. Akhilesh Chopra, after completing his Electronics and Communication Engineering degree, took charge of the mobile accessories segment from the very beginning, and together they have reached new heights of success in the market as a renowned brand. In 2012, the Bluei family ventured into the car accessories segment and started a brand named “Pluzon and Bluzon” which is a renowned brand in the market.
After the success in the mobile accessories industry and with the keen interest of Mr. Akhilesh Chopra to develop an in-house product range of charging segments and serve Make in India, their OEM factory for travel chargers, named “Rise Electronics” was established in 2016 and led by Mr. Rajesh Chopra.
Mr. Rajesh Chopra as a human being and his interests
Mr. Rajesh has always been an avid learner, and he never shies away from taking risks. He has immense knowledge of the various businesses that he has created with the utmost sincerity and vision. Many players in the industry consider Mr. Rajesh as their idol, including his family members, who look up to him for guidance. He has a knack for training people as an expert, and people look forward to getting trained by him.
Mr. Rajesh is a voracious reader; he frequently reads a book named “One Thing” and he prefers simple, non-spicy healthy food. He is also a very good cricket player and is passionate about the sport. He also loves to travel and spend time in nature.
Life Mantra which kept Mr. Rajesh motivated
Mr. Rajesh has always believed that patience is the ultimate virtue for leading a balanced life, whether professionally or personally. He’s aware of what quality means to the consumer and how important quality and design can be in one’s life, so the brand has a clear mission statement: “We design those products that have the latest technology and superior quality”.
The Chopra family is considered a joint family. Starting from Rajesh Ji’s father, Mr. Gyan Chand Chopra, who is a well-known personality in his state, Mr. Ashok Chopra from the next generation is a well-known businessman, great social worker, and journalist who has done a lot for the welfare of society. The two elder brothers, late Mr. Ram Chopra (succeeded by his son Mr. Rahul Chopra) and Mr. Satish Chopra, are also involved in the Family Electronics Appliances business and are doing well in Haryana State. All his nephews are working under his guidance and excelling in their respective fields.
The family has been inspirational in bringing the latest technology innovations not only in mobile accessories but also car accessories brand. The brand incepted their car accessory segment in 2012, the brain child of Ravish Taneja, and ever since has emerged as a leading and the most renowned company as Bluzon and Pluzon. The brand has been formed under the guidance and leadership of Mr. Ravish Taneja, who is one of the members of the family.
Hobbies and Passions
The Chopra family wants all working members of his family to work together under the same roof and run a successful big-fat industry to support India and its society.
Mr. Chopra is promoting the “Make in India” initiative in a big way to create more job opportunities in India through his family business.
A vision is the backbone of every company. If a company has a good vision, then nobody can stop it from achieving its desired goals. The brand has a long-term goal to turn a semi-manufacturing unit into a fully-manufacturing unit, as inspired by the “Make in India” concept, and we are already working on this. Rise Electronics also made a slogan that shows the quality of our products and highlights the Make in India theme, “Your Vision, Our Passion” Mr. Rajesh has always focused on producing high-quality goods in India and serving them all over the world, and he has not settled for anything less than excellence in every product the brand delivers. He has the self-honesty to admit when anything goes wrong and the courage to change, and he truly believes that all representatives of the company will work together as “Team Bluei” and take Rise Electronics to the top.
Contributions to society as a stalwart in the market
Family has an NGO named “Human Helping Hearts” which runs under the guidance of Mr. Ashok Chopra and undertakes welfare activities for society. All the family members contribute to this noble cause and create awareness in society to help the downtrodden.
This is the story of Mr Rajesh Chopra, the curator of Bluei has always explored various markets since his first venture in 2002 as a Racer Trading Company and today has successfully been able to build a strong foothold in mobile accessory segment in the past 20 years.
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