The incorporation of latest innovations into the smart accessories is enhancing the functionalities and efficiency of products as never before. Smart accessories have become the essential add-ons for listening to music, playing games, watching movies, charging on the move, etc. AI (artificial intelligence) enabled mobile devices are becoming more and more common. During this panel discussion, industry leaders shared their valuable inputs on the latest and growing trends in the mobile accessories market, the role of artificial intelligence, AR, VR, health reminders, etc. The panelists discussed the changing dynamics of the mobile accessories market, the evolving consumer trends, and how the various brands are positioning themselves and optimizing the opportunities.
The panel was moderated by Mr. Sukanta Dey, Moderator, with a B Tech from IIT Kharagpur & an MBA (Finance & Marketing) from IIM Kolkata. The panelists include Mr. Gopal Jeyaraj, Country Head – SAARC, Promate Technologies; Mr. Tom Stany, Senior Brand & Category Marketing Manager, Boult; Mr. Aayushmaan Wassan, CEO, CallMate India; Mr. Kapil D, National Sales Head, Lyne Ventures Pvt Ltd; Mr. Vishal Shukla, Co-Founder, Tessco Mobiles; and Mr. Ashish Arora, Founder & CEO, BMT – Electrinno Topology Industries.
Today, wearables are becoming much smarter with the incorporation of new innovations and advanced features, driven by 5G and demand for more advanced features. The 5G is increasing the speed and connectivity, making the experiences better. Users want to own and use more accessories and there has been a proliferation of terminal devices like smart TVs, smart devices, and smart watches. Besides advanced features and quality, fashionable looks have become an important factor among customer preferences.
PANELIST: Mr. Gopal Jeyaraj, Country Head- SAARC, Promate Technologies
Promate is a global provider of Mobile, Tablet and Computer accessories, with extensive experience in product design, development and delivery with vertically integrated capabilities. Consumers nowadays prefer to have just one charger that can charge multiple devices, which is more convenient to carry while travelling with multiple devices. The fast GaN chargers are in great demand. Promate has a strong presence in offline market and we maintain a limited presence on e-commerce platforms. Soon we will be launching our own website with D2C delivery option.
PANELIST: Mr. Tom Stany, Senior Brand & Category Marketing Manager, Boult
Boult is a global mobile accessories brand. Through our devices, we aim at making a difference in the way our consumers hear music. Boult focuses on providing devices that fit well with the tastes of the users. Our products are unique and we keep updating the products to meet the changing trends and tastes of the consumers. Our products are the style statements.
PANELIST: Mr. Aayushmaan Wassan, CEO, CallMate India
CallMate is one of the first mobile accessories company incepted in 1995 when mobile features phones were just spreading. So we are closely associated with the progression from features phones to smart phones in the market. We initially started manufacturing and providing chargers to cell phones, batteries, and pouches and later we expanded to provide other accessories under our brand name. Today, to be successful in the rapidly changing technological landscape, accessories providers should review their products and technology every 3 to 4 months and reimagine their product portfolio in line with the changing technology and customer preferences.
PANELIST: Mr. Kapil D, National Sales Head, Lyne Ventures Pvt Ltd
Lyne basically provides entry level mobile accessories in the price-sensitive space with high battery life, long durability and best quality for that price range. About 5 years back most mobile phones were 2G or 3G and by 2030, it is estimated that over 90% smart phones in the market will have 4G or 5G. The 5G technology is marked by low latency and the high speed data transmission. So 5G devices need to have high battery power, chargers that can charge fast and also compatible cables. Similarly, VR and AR need smart accessories. The mobile accessories segment now growing at a CAGR of 10% will offer a lot of opportunity for the accessories providers in the future.
PANELIST: Mr. Vishal Shukla, Co-Founder, Tessco Mobiles
Tessco is a prominent importer, manufacturer, and Provider of smart accessories with next-generation features. We offer a wide range of Bluetooth speakers, headphones, earphones, power banks, travel chargers, USB cables, and batteries. We founded Tessco in 2017 with the mission of launching an affordable brand, and today, we have over 50 products catering to different segments of users. There is a vast opportunity for selling both in offline and on online channels. The disposable incomes are steadily increasing, alongside the increasing desire to own smart accessories, which are spurring the demand for mobile accessories as never before.
PANELIST: Mr Ashish Arora, Founder & CEO, BMT – Electrinno Topology Industries.
BMT is a leading ODM electronics manufacturer in India, focused on providing quality and innovative mobile accessories including power banks, mobile chargers, car chargers, adapters, power supplies, USB cables, lithium-ion and lithium-polymer batteries, etc. We have a complete manufacturing setup in India, from design, development, SMT to molding. We maintain high availability and deliver fast to the clients. The demand for accessories is increasing in the Indian market with growing use of smartphones and the market is very big. We have strong partnerships and provide products with high quality at affordable prices.
In a Nutshell
There has been a rapid growth in the ownership of smart phones as they have become essential part of the people’s lives, and this increase has a cascading impact on the mobile accessory market. There has been a tremendous increase in the demand for Bluetooth headsets, earphones, chargers, and other devices like earphones, Bluetooth headsets, and TWS. Another category that has experienced positive growth is the smartwatches and fitness bands which have become necessary add-on devices as consumers have become more health conscious. The duration of replacing the old accessories with the new ones is getting shorter. So it appropriate to say that the mobile accessories segment offers a lot of opportunities for several years to come to the brands, manufacturers and partners.
Covered By: Mobility India
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